About BA & Beyond

There's a lot of business going on in and close to the center of Europe. And there's a lot of business analysis and architecture going on here too. With the BA & Beyond conference, we create a forum for sharing inspiration, knowledge and experience across the BA community in the heart of Europe.

As we all are growing our BA profession, its core competences like process analysis, requirements management, strategy analysis and solution design and evaluation are maturing. But we are also connecting with new domains, like service or customer experience design, and broadening our horizon towards roles like product owner and product manager.

BA & Beyond aims to be the catalyst for bringing this variety of BA expertise together and moving our profession forward.

Good format: to the point, well timed.
A lot of information in a short time.
Sander Van Cappellen, Business Consultant at Ordina
Great conference, very rich agenda. It was extremely hard to choose between parallel sessions! I'm really glad I was able to take the opportunity and to travel to Belgium.
Piotr Sosinski, Senior IT Business Analyst at British Council
Awesome and valuable conference, with valuable and varied content.
Adrian Reed, Principal Consultant at Blackmetric
Great insights and take aways. Interesting to see different viewpoints.
Laurenz Kuijpers, Program Manager Digital Workspaces at Cegeka

Why attend ?

  • Get inspired by thought leaders
  • Learn from your peers
  • Enjoy a great networking opportunity
  • Discover how to build your BA skills and community
  • Participate in our interactive conference format
Photo of speaker and audience during a conference session.

27 - 29
March 2019




BA & Beyond 2019 Conference Programme


Calendar on date 27 March

Pre-Conference Workshops

Half Day Morning Workshop

Mindful Product Ownership
Applying mindfulness to innovate
by Kathy Berkidge

Half Day Afternoon Workshop

User Story Workshop
by Lynda Girvan

Join us for this unique, one time opportunity to learn from international speakers Kathy Berkidge and Lynda Girvan.

Detailed programme

Hosted by


Calendar on date 28 March

Conference Day 1

2 Presentation Tracks

Join us for 6 sessions, each consisting of 3 inspiring talks followed by an interactive audience discussion.

3 90 mins Hands-on Sessions

Learn about decision and process modeling, experience The Innovation Game, and discover your visual facilitation skills.

Closing Keynote

The Agile Business Analyst
by Lynda Girvan

Detailed programme

Hosted by


Calendar on date 29 March

Conference Day 2

6 Presentations

6 inspiring talks will give you new insights in building your BA community, improving your innovation effectiveness, and getting to great team results.

3 workshop & collaboration sessions

Participate in our workshops and experience the power of new facilitation and collaboration methodologies like Liberating Structures and World Cafe.

Detailed programme

Hosted by

Interested in IIBA® CCBA® or CBAP® recertification?

  • Earn 6 Continuous Development Units (CDUs) by participating in our pre-conference workshops on 27 March.
  • Earn 6.5 Continuous Development Units (CDUs) by participating in our Brussels conference on 28 March.

Agile Business Cases and Beyond


Imagine your business stakeholder has an idea. In a classic approach, you help create a business case, with lots of information that is based on, honestly, assumptions. Because even with the best of intentions and a detailed up front analysis, we cannot exactly predict the future.

In an agile approach, we accept there’s a lot we don’t know up front. So how do we (help) estimate the project? What’s the agile alternative for following up on scope, time and cost? How can we stay in control without sacrificing flexibility and responsiveness to changes? And what is the BA’s role in all this?

Together with Damien, we will discover that agile is not in contradiction with scope management, budgetting and control. Rather, it can lead to more transparency and visibility, and help us get to better business decisions more easily.

Drawing of the cast of the keynote's story

Who is Damien Braeckman ?

Damien Braeckman

I'm always looking for the higher purpose behind the teams or companies I work with. Organizational changes and business agility are my main drivers.

At My Place To Be, our goal is to understand, support and help people and teams to rise and shine. We specialize in translating goals in creative transformation journeys, combining agile, lean and teal techniques with personal development based on non-violent communication.

The Agile Business Analyst


More and more organisations are adopting agile techniques and approaches. Agile adoption brings about changes to processes, approaches and roles, and some BAs can be left wondering where they fit into this new world. Lynda Girvan will discuss what it means to be an Agile BA and how as an Agile BA you can bring value to your organisation through having the right mindset and a comprehensive toolkit.

In her talk, Lynda will discuss:

  • What is an Agile BA?
  • Lean, system and service thinking
  • Shortening the loop from requirement to delivery
  • How Agile BAs add value and contribute to development teams
Image of how analysis, development and operations interact in an agile approach

Who is Lynda Girvan ?

Lynda Girvan has over 25 years of experience in business and systems development as a consultant, professional trainer and practitioner in both the public and private sector. She has extensive experience of adding value to organisations at a variety of levels including coaching agile development teams or helping board level change projects.

Lynda’s particular strength is applying business analysis and agile techniques together to help organisations overcome challenging business problems. Lynda is the co-author of the book ‘Agile and Business Analysis’ which was published by the BCS, Chartered Institute for IT in Februari 2017. Lynda currently works for CMC Partnership (UK) Ltd where she is Head of Profession for Business Analysis as well as their Lead Agile BA. Lynda has delivered numerous presentations and keynotes to European and international audiences covering subjects on business analysis, agile and business change.

What can you expect ?

At the BA & Beyond Conference, we combine inspiration from thought leaders in the BA field with genuine stories from practitioners like you. We're looking for stories and cases that can help others move their BA skills forward. Potential topics are:

  • Rock solid BA Tools & Techniques that stand the test of time
  • Ensuring architects, business analysts, functional analysts and developers solve the same business problem
  • BA & Agile: Friends or foes? How do you perform BA work in an agile context?
  • The Role of the BA in Digital Transformation, Design Thinking, Innovation, Data Science, Machine Learning, Citizen Development, …
  • Soft skills and facilitation skills: a key to BA success?
  • Building BA communities of practice

Expect interactive sessions where you will learn from both the speakers and your peers in the audience.

Register for BA & Beyond 2019

Please note that for practical reasons, you need to register for each day separately.


Calendar on date 27 March

Pre-Conference Workshops

Tickets: € 600

Almost sold out

Pre-Conf Workshops


Calendar on date 28 March

Conference Day 1

Tickets: € 300

Almost sold out

Conference Day 1


Calendar on date 29 March

Conference Day 2

Tickets: € 250

Secure your seat today

Conference Day 2

Event Sponsors

Founding Partners

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Event Location

27 - 28 March — Brussels

Crowne Plaza Brussels — Le Palace
Ginestestraat / Rue Gineste 3
1210 Brussels, Belgium
+32 2 203 62 00

Brussels is easy to reach by Eurostar from UK and by Thalys from The Netherlands, France and Germany. Select the Brussels-South (Brussel-Zuid / Bruxelles-Midi) train station as your destination.

Crowne Plaza Brussels is easy to reach by public transport, as it is located next to the Brussels-North (Brussel-Noord / Bruxelles-Nord) train station and the Rogier subway and bus station.

Parking is available at the Karel Rogierplein / Place Charles Rogier.

In addition to the conference venue itself, there are many hotels nearby.

29 March — Amsterdam

Aristo Meeting Center Amsterdam
Teleportboulevard 100
1043 EJ Amsterdam, The Netherlands
+31 88 230 1020

Amsterdam is easy to reach by Thalys from Belgium, France and Germany. Select Schiphol/Amsterdam Airport as your destination.

Aristo Meeting Center Amsterdam is easy to reach by public transport, as it is located next to the Amsterdam Sloterdijk train station.

Parking is available at the meeting center or at P+R Sloterdijk behind the Sloterdijk train station.

There are many hotels near the conference venue. Two tips: