Interested in supporting this thought-leading BA event in the heart of Europe? Get in touch
2023-05-22T09:00
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2023-05-22T13:00 | Welcome | 2023-05-22T13:00 | ||||||
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Opening Keynote
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Architecture | Beyond Agile | Data | ||||||
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2023-05-22T18:10 | day close | 2023-05-22T18:10 |
2023-05-23T08:30
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2023-05-23T08:30 | doors open — networking | 2023-05-23T08:30 | ||||||
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afternoon | in-person & online | talks
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2023-05-23T12:30 | doors open — networking | 2023-05-23T12:30 | ||||||
2021-03-15T13:00 |
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IIBA & BABOK | Products & Customers | Cases | ||||||
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2023-05-23T16:00 | networking & coffee break | 2023-05-23T16:00 | ||||||
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2023-05-23T17:20 |
Closing Keynote
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2023-05-23T18:00 | event close & networking | 2023-05-23T18:00 |
Get your Early Bird Ticket
and Save up to € 200 until 31 March.
Please note that morning and afternoon sessions require separate registrations.
2023-05-25T09:00
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afternoon | in-person & online | talks
You can participate both in-person and online. |
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2023-05-26T12:30 |
doors open — networking
BA Café @ The Conference |
2023-05-26T12:30 | ||
2023-05-25T13:00 | Welcome | 2023-05-25T13:00 | ||
2023-05-25T13:10 |
Opening Keynote
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2023-05-25T13:50 | room change | 2023-05-25T13:50 | ||
Career | Self | |||
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2023-05-25T18:10 | day close | 2023-05-25T18:10 |
2023-05-26T09:00
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morning | in-person | hands-on
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2023-05-26T08:30 | doors open — networking | 2023-05-26T08:30 | ||
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2023-05-26T12:00 | lunch — networking | 2023-05-26T12:00 | ||
afternoon | in-person & online | talks
You can participate both in-person and online. |
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2023-05-26T12:30 |
doors open — networking
BA Café @ The Conference |
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BA Thoughts/Tools/Techniques | Communication & Collaboration | |||
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2023-05-26T17:10 | room change | 2023-05-26T17:10 | ||
2023-05-26T17:20 |
Closing Keynote
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2023-05-26T17:20 | ||
2023-05-26T18:00 | event close & networking | 2023-05-26T18:00 |
Get your Early Bird Ticket
and Save up to € 200 until 31 March.
Please note that morning and afternoon sessions require separate registrations.
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Although most BAs today still work in IT, there are also more and more business analysts who are closer to business. Either to help product managers, scrum masters, data management managers, or digital transformation managers. Some, however, have the privilege of working with business decision-makers directly, even in digital business transformations.
In this presentation, Aleš Štempihar will present his business path from the beginning in the IT industry, where he worked for 15 years, then founded his own company, and in the following 15 years went from a BA IT and PM to the strategic BA and consultant to companies in their business and digital business transformations.
We will look at critical points on this path and what qualities and new competencies Aleš acquired so that today he can be a business challenger to executives and managers.
Join Ales Stempihar at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Aleš Štempihar mentors executives and managers in the preparation and implementation of digital business transformation, which he has been working on since 2015. When it comes to starting with the foundations of digital business and seeing the future of the company through a digital business perspective, Aleš is the right person to talk to and/or collaborate with. As a digital strategist, Aleš helps companies to develop and implement a digital strategy, as an innovator he creates new business models, and as an operationalist he helps to create the conditions for a successful digital transformation. Aleš is the founder and long-time President of IIBA Slovenia, CEO of Askit d.o.o., a specialist digital transformation company and team leader at Digital42.
The backlog was a great idea, until it wasn't. Many successful teams are delivering backlog items everyday but their backlogs aren't getting any smaller. Backlogs are full of things which will never be done but saying "No" is expensive. In short, backlogs don't scale.
Backlogs need to be replaced. Objectives and Key Results offer an opportunity to enhance team autonomy and act as just-in-time story generators machines. Which offers an opportunity for BAs who need to work in real time, drop the unnecessary and stay just ahead of the team.
Join Allan Kelly at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Allan Kelly advises and mentors managers and teams in using agile approaches with OKRs to accelerate delivery, meet deadlines, and execute against strategy. He believes these approaches benefit businesses and create more fulfilling work environments.
Allan is a keynote conference speaker and author of several books including "Succeeding with OKRs in Agile", "The Art of Agile Product Ownership" and "Business Patterns for Software Developers". He blogs at allankelly.net and can be contacted there or on Linkedin.
Come on a journey with me and get inspired to become the next version of yourself, the next version of YOU as an analysis professional!
This session will inspire you with tips to get to higher performance, and you will walk away with a reflective exercise to motivate yourself to aspire to the next level of your career and YOU!
Join Angela Wick at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Angela Wick — CBAP, PMP, ICP-APO, ICP-ACC
Angela is passionate about modernizing analysis practices and helping analysis professionals thrive! with over 25 years of experience in analysis, she is the Founder of BA-Cube.com, a membership for BAs and POs that want to thrive, and a LinkedIn Learning Instructor of Business Analysis and Agile Product Ownership with over 1.6 million learners!
Some industry contributions Angela has made include:
Described as “an aid to life” for everyone starting with business analysis or for anyone coaching business analysts, Ann Leemans will link the famous Montessori principle of “Help me to Help Myself” with the business analysis profession. Parenting can be challenging, so is the business analysis practice!
After this session, you will be able to create an environment for BAs in order to:
And if not, you can certainly try it at home!
Join Ann Leemans at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Ann Leemans is an experienced Management Consultant at Harmony Group with a solid track record in the Financial industry. In a continuously evolving digital environment and the changing importance of project approaches, Ann's expertise is to advise and facilitate on strategic thinking exercises while placing people at the core of organizational change and transformation. Since September 2019, Ann joined the board of IIBA Brussels Chapter in order to reach out to the expanding Business Analysis community in Belgium and Luxembourg.
Software delivery often comes to continuous output fatigue with little to none observable impact. Outputs are easy to plan, easy to assign, relatively easy to produce, definitely easy to see. They give a sense of completion. In practice, teams are “doing agile” while not being able to bring a working product to their customers. Without a working product adoption there is no behavior change. Product Orientation focuses on the customer behavior aspect that is anticipated to lead to meaningful business improvement.
Business Analysis & Product Management are strategic allies who enable product thinking by ingesting product discovery, focus on problem domain exploration, experiment with solutions and drive continuous learning.
Digital is not yet another label for a BA, it’s an evolution. It needs to happen to adjust to the new reality that is caused by how business and customer needs change and how we should be able to respond to them.
Join Anna Kochanowska at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Anna Kochanowska
Business Analyst at heart, passionate about business analysis capability in the context of agile ways of working. Always looking for opportunities to transform company practices into fresh, value-driven approaches leading to more efficient ways. Product thinking enthusiast, co-author of Product Orientation concept, currently in the role of product management & product centricity Catalyst in Roche Informatics.
Winner of the 2022 BA Achievement Award.
We will examine the governance and meeting structures of a large transformation program in a Dutch governmental organization. Our observation is that these transformations are highly complex. A relevant question is: how useful are traditional meeting structures for governance purposes in this context? Key topics:
Join Bas van Gils and Hans Somers at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Bas van Gils is a driven and experienced consultant, trainer, and researcher. The last few years, he has helped professionals and organizations in realizing their digital aspirations: from strategy to realization. The core disciplines in his work are: (1) digital transformation, (2) enterprise architecture, and (3) data management. His motto is: in an increasingly digital world, you have to put the people first.
He has worked in different industries, both in Europe and the United States both as a teacher and consultant. Bas frequently publishes both academic and professional papers and books. He is a frequent speaker at conferences.
His academic work (teaching, research) is grounded in the scientific community at Antwerp management School. He also teaches at Utrecht University of Applied Sciences and is a board member at DAMA Netherlands.
Hans Somers has been active in the IT field for over 25 years, mainly in the role of business owner/ program management at the Dutch tax office. He operates at the intersection of business and IT. In his vision, a focus on business processes and process management are key.
In his current role, he is responsible for modernizing the heart of the income tax systems (processing € 4.750 per second).
He is a frequent speaker at conferences as well as (guest) lecturer at various organizations. He has written three books, including "effective enterprise transformation".
How can analysts create a better standard of deliverables for themselves and their target audience by working smarter, not harder.
We'll zoom in on 3 practical tips:
This coffee corner conversation will inspire you to make small impactful changes in the way create your analyses by looking through four lenses.
Join Bert Heymans at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
One of the perennial challenges facing most businesses is the question of whether a company gains greater advantage by building its own software - tailored to a specific business context, or whether it is better served by buying software already designed around industry best-practices - configuring it to the company's business needs and evolving processes to fit the software's capabilities. This session aims to illuminate the key differences between build versus buy, from a BA's point of view, and suggest strategies for pivoting between the two.
Join Bill Cox at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
For 25+ years, Bill Cox has served in a variety of information technology roles, with the desire to make technology work for ordinary people. From small non-profits to family-owned businesse to Fortune 500 company and many points in-between, Bill has aimed to solve seemingly impossible problems by placing powerful tools into the hands of the people most responsible for solving those problems. In recent years, Bill has gained a true fascination for ERP systems, especially in the manufacturing and logistics domains.
Processes are a crucial part of every organization, they define work structures and users involved. In order for a business to remain efficient and up-to-date, it is necessary to analyze and improve processes. Such work is part of business analysis, for which analysts should be able to recognize, understand and propose solutions for improving processes.
However, is there a real awareness of processes? Do process stakeholders understand business workflows and what could be improved? To understand processes, analyze whether there are specific issues or barriers, and improve processes, there is a need to get a quantitative approach to processes. Such can be achieved by using data science to implement process mining to track issues and find room to improve to optimize processes.
The idea is to present why is it important for business analysts to use data to analyze processes, and to introduce a data-driven approach — process mining.
Join Bruno Dobrota at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Bruno Dobrota is a solution consultant at Unitfly who specialized in business and process intelligence. Most of his work combines business process management and business analysis. He graduated from Utrecht University, with a Master of Business Informatics, with an additional applied data science profile. At Unitfly he strives to bring more value to business analysis, especially by introducing process mining to standard practices.
The new normal sees us as business analysts, having to master the art of stakeholder engagement in a remote or hybrid world. While most people share how to succeed in such an instance, I prefer to approach it from a rather vulnerable stand point - failure.
Join Christelle Govender at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Christelle Govender
A process-driven and technical Business Analyst recognized for improving technological service offerings, reducing costs, and securing profitable opportunities by developing and testing software service delivery strategies aligned to organizational imperatives further fulfilling the strategy using innovative technologies with detailed roadmaps, fine-tuning systems, and optimizing resources.
With the confidence and a result-driven mindset, Christelle attracts and retains top-tier talent to create high performing cultures that consistently achieve results in volatile markets.
She gained in-depth experience in product ownership, project management, software testing, system risk management, User-Acceptance Testing, feasibility research, agile and scrum methodologies, quality assurance, stakeholder and client management, extensive business analysis and people development through training and mentoring.
Certified as an Agile Business Analyst, Christelle gained solid technical experience at an operational level, coupled with her customer-centric values, she provided value-driven solutions benefiting clients and business. Paired with her logical and forward thinking; she opts for the judgement-based approach when adapting to different roles.
A conscientious leader with highly developed people skills, Christelle continuously ensures optimal growth for clients, stakeholders, and team members.
Within a medium-sized organization we work with various profiles that can be assigned in different departments and domains.
These diverse profiles work with different methods, techniques and modeling standards to document and record their knowledge. For example, Enterprise Architects will mainly use ArchiMate to model Strategy and Enterprise Architecture.
Business Analysts use BPMN, DMN and CMMN to model the Business, while Functional Analysis is performed Agile or is being described in UML, or a combination of both.
Those Departments and Roles can deliver perfect analyses, in practice we see that there is little connection and that they certainly do not use common data and libraries, which is of course necessary to work optimally and consistently.
In this session we show what is needed and how we can solve this common issue.
Join Christian Gijsels at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Christian Gijsels is a strategic consultant at GIJSELSDOTCOM NV ( Consulting & Education).
He is specialized in the modelling of business processes (BPMN, UML Activity Diagrams), cases (CMMN), decision rules (DMN), information architecture (Data Flow Diagrams, UML, ...) and business / enterprise architecture (ArchiMate). Before, he was Director at KPMG Technology Advisory Belgium.
Christian Gijsels worked for a long time at the Cronos Holding, where he was co-founder and responsible for the Consulting Practice The Business Analysts, a group of 120 Strategy, Business and Functional analysts and project managers. Before this, Christian was e-Business Manager at KPMG.
Christian Gijsels is a member of BPM Institute and is actively in touch with Bruce Silver, the founder of BPMN.
Christian finished his Master in Computer Technology at the LUC, and holds many certifications, e.g. Certified Advanced Consulting Skills (KPMG Verona), Certified PDN (Consulting Problem Solving), Certified Teacher at IBM Belgium, and Internal Auditor Quality System ISO 9001:2000 (SGS Belgium), Certified Scrum Master/CSM at Scrum Alliance, Certified BPMN at BPMInstitute.org New York (Bruce Silver), and KMO Challenge at Vlerick Leuven Gent Management School. He is also certified Scrum PO, and Certified in ArchiMate and Six Sigma.
"Business analysis is a professional discipline of identifying business needs and determining solutions to business problems."
That is the first sentence on the "Business analysis" entry on Wikipedia.
It sounds amazing.
However, it often seems as though mainly bigger businesses integrate business analysis in their organisations. But why?
Could it not be of expansive value for smaller businesses; the ones with big aspirations, but having trouble with very real albeit not uncommon problems?
This session will address a multitude of subjects:
Join Demy Kars at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
With experience within both bigger and smaller businesses, Demy Kars is no stranger to both.
Starting out as a Business information manager for a small business, this laid a solid foundation based on critical thinking, adaptive communication, and most importantly, learning to work together.
As time went on, Demy transitioned towards business analysis, seeking broader horizons and bigger challenges, resulting in different positions within multiple sectors, both big and small businesses.
While doing so, differences between the way of working, mindsets and frameworks became more and more apparent.
Demy is a driven and jovial person, always striving for even a little bit better than good.
What happens when people fall into bias traps? Do we make mistakes or are we pleasantly surprises about what we learn about people? There are many kinds of biases that form our perception of a person or a group of people. No one is immune to unconscious biases - not our stakeholders and not us as business analysts. Let's look at how unconscious biases can affect our work and what we can do about it.
Join Emily Tom at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Emily Tom, CBAP is an independent consultant based in Ottawa, Canada. She is also the Regional Director IIBA Americas Northeastern Region, supporting 18 IIBA chapters. She is passionate about promoting the business analysis profession and supporting fellow business analysts in their careers.
As a leader and a practicing business analyst, Emily first-hand experience in getting to know and understand stakeholders in order to achieve positive results.
The Business Analysis Core Concepts Model™ (BACCM™) is presented in a hands-on workshop.
The presenter uses a specific moment from the Star Wars series to invite everyone to fill in a canvas that goes through each of the 6 BA core concepts in a fun and illustrative way from the perspective of different characters from the saga.
Learning objectives:
Join Fabricio Laguna at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Business analysis is a profession with an almost infinite scope, from customer focus to IT requirements and from data experts to process junkies. This scope is what makes our profession so challenging and so much fun as well. The broadness of the profession can make it difficult to find your way though. I've developed a model that can help you to assess yourself from different perspectives and find your own path in the profession. In this talk I will explain the model and how it can help you or your team.
The model will help you to find your strengths and weaknesses, but also your opportunities and is so a nice tool to help you with development plans and finding your own route as a business analyst.
Join Geertje Appel at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Geertje Appel
I'm an experienced business analyst and trainer. As I'm keen on life long learning I hold the Advanced Diploma in Business Analysis of the BCS and I'm still developing myself in new areas. I'm convinced that as a business analyst you dont only need a large toolkit, you need competencies like curiosity, empathy, creativity and communicative skills just as much.
As a business analyst I have done assignments with a variety of different organisations, both in the private and in the public sector. I use this experience in my work as a trainer, where I can always relate theory and practice. I'm a keen advocate of a bit of piracy in your work as a business analyst, dare to use different approaches, dare to mix and match with techniques and dare to fail.
Business analysis is a crucial discipline in each organisation because it makes organisations more effective at all levels: strategic, tactical and operational.
But it doesn’t end here. BA is also about interconnecting the three levels. Higher level analysis leads to decisions that acts on the layer below. And vice versa: by using feedback loops organisations learn and adapt to new insights. These insights lead to improvements at a certain level but may also lead to improvements at a higher level.
Join Gert Zweedijk at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Gert Zweedijk is an analyst pur sang. As a trainer/coach, he guides individuals and organisations in the field of business analysis. He also participates in projects and other business change initiatives for various customers. He does this in various roles: as an analyst, Product Owner, Scrum Master and/or Agile Coach. He will always put the customer first and is 100% committed to improving the organisation he works for.
He started as a programmer in the 1990s and later became a 'bridge-builder' between business and IT. There he discovered his passion: business analysis. Since about 20 years, he has been involved in a large number of projects at various organisations. He sees his profession as a journey into the unknown where he keeps learning new things. In this context, he wrote a book entitled: 'Business analysis' 3 years ago. He is currently working on an update and plans to translate the book into English later this year.
The last few years has seen further acceleration digital transformation initiatives, with innovations being implemented in the fields of robotics, AI, and many more. Whilst technology will be an important driver for change, Business Analysts have an even more critical role to play in identifying problems and needs and delivering solutions that deliver business wide change and realise business benefits to enhance their value propositions.
Imtiaz will discuss the perspective of a Business Analyst and the importance of assessing the impact on the customer, the employees, the culture, the organisation of any change initiative, and ensuring we focus on the right problems, the right ideas and define and delivery business change at pace, minimising risks and delivering sustainable change.
Key Takeaways
Join Imtiaz Kaderbhoy at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Imtiaz Kaderbhoy has spent the last few years bringing the heart, art and science to training, coaching and mentoring Business Analysts. His energy and passion for analysis has enabled a successful career in analysis. More recently Imtiaz spoken at several international Business Analyst conferences and is currently presenting the latest round of the IIBA BABOK webinar series in the UK.
Imtiaz has worked on a variety of small and large projects. Primarily focused on problem solving and root cause analysis, whilst placing the human touch in all interactions above all else. Treating people, the way they want to be treated has been the cornerstone of Imtiaz delivering meaningful benefits to projects and businesses.
Imtiaz now combines his time on project work, training Business Analysts, public speaking and mentoring BA's, supporting them on their career path.
As a former Operations Director of the UK chapter, Imtiaz continues to volunteer, supporting the growth of the profession.
Today, the Internet has become an indispensable tool for getting day-to-day business done. From making purchases to paying your bills, managing your finances, interacting with the government, communicating with friends & family, applying for a job, etc. Digital technology has the enormous potential to make these services accessible to the widest possible audience - including people with disabilities.
Unfortunately, the major part of online experiences are still suffering form accessibility errors. At the same time, more than 15% of people suffer from disabilities and are having issues dealing with inaccessible services every day.
Join this session to learn more about accessibility in digital products and how BAs can help to convince stakeholders to invest in it. Furthermore, we will discuss concrete examples and real-life use cases. Next to that, we will discuss the broader topic of Inclusive Design, or “How to design & build for everyone”.
Join Jan Lemmens at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Jan Lemmens
Hi, I’m Jan! As a Customer Experience consultant at Acolad Digital, I support clients with architecting and designing their CX platforms and help to align their people, processes and tools in that context. Given my technical background, I like to take a pragmatic approach in my work. In that regard, I love to work in Agile environments with a strong problem-solving culture.
The data technology field is advancing rapidly with frequent releases of new types of technology, tools and frameworks. In order to keep their data platforms valuable, companies have to modernize or even completely re engineer their data platforms at a regular pace. Every new data platform version brings new innovations, features and possibilities that turn data into a competitive advantage and source of growth. Since new data platforms never start from scratch, change management is essential to migrate regularly and smoothly between major data platform versions. Without a decent change management methodology, it will become very hard and expensive to keep introducing new data capabilities (i.e. new tools, ways of working, breaking innovations, etc.).
In this talk, I bundle my experiences in modernizing data platforms for totally different types of companies (large companies, smbs, public sector). Starting from the failures (and there were!) and successes in previous projects, I hope to inspire organizations to take the right steps when running data projects.
Join Jan Meskens at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Jan Meskens is data strategist at Juvo whose interests lie in the intersection of data architecture, project- and data management. As a consultant, Jan is guiding companies towards the successful adoption of a data driven strategy. As a lecturer, Jan teaches students at University College in data and AI related courses. Jan has been active in the data field for more than 10 years as researcher, project manager, data scientist or data manager. He holds a PhD in Human Computer Interaction and presented his research at various international conferences.
Can you build a house with a hammer and a saw? Probably. But by the time you are finished, the homeowner will probably want something different. Can we deliver solutions using tools and techniques that were developed 20 years ago? Probably. But can we deliver better solutions faster if we update our toolbox? Absolutely!
Business Analysts use a variety of tools every day. Sometimes, we don't even realize we are using a tool or technique because it comes so naturally. In fact, you might be using outdated tools because you didn't realize there was a better way. Or because you didn't have the time to investigate.
In this session, Jenn will take you through some updated BA tools and techniques that will help you "build" the right solution for your stakeholders (and not limit yourself to the solution they requested).
At the end of this session, you will experience:
Join Jennifer Bedell at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Jennifer Bedell loves to present to audiences across the world either in person or virtually. She is excited to be presenting in person at BA & Beyond this year! Although she actively promotes the benefits of remote work, Jenn recognizes the value of in-person meetings because this is the most efficient way to build relationships - and it's fun!
Jenn has been a Business Analyst since she was 6 years old when she figured out how to change the channel on the TV by sneezing. She naturally looks for more efficient ways to do things which led her to a BA role over 20 years ago. She has experience in insurance, payroll/HCM, and fintech using waterfall and agile methodologies (but mostly somewhere in between).
Jenn loves to share her experiences so that you too can become the positive voice in your projects.
TLDR: Want to gain some insights in product discovery and it’s implementation, join this session!
Struggling to address your user needs and creating value with your product? Not sure what to build next? A management dominated roadmap full of mediocre features? Or does your product suffer from featuritis? Well, if you experience one of these challenges, this session might be relevant for you!
During the session, I will share how we tackle these challenges with product discovery, what approach we apply, what mindset it requires and how we structure processes and organize teams, so product discovery is successfully integrated into your product development process. Off course, this didn’t run smoothly from the beginning but we learned while doing. And I’m eager to share our learnings!
Join Joris Hias at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Joris Hias is a passionate problem explorer and solutioneer who is eager to tackle complex problems. He loves to define products on a strategical level. Seasoned in product discovery and UX, he always tries to deliver true value by shaping valuable & lovable products. Joris' professional experience comes from a wide range of sectors, companies and roles.
Join the stakeholder safari as we go spotting stakeholders in their natural environment. Keep your eye out for lions, elephants, hippos, giraffes, meerkats and the elusive leopard. Discover the different kinds of stakeholders and how to identify them by their distinguishing characteristics, habitats, goals, and behaviours.
In this fun session, we’ll explore stakeholder engagement using animal personas to understand how to recognise various stakeholder types. You’ll learn tips and techniques to work effectively with your stakeholders, what makes them tick, and how best to communicate with them. Kathy will share her experience with real world examples to help you spot your different stakeholder types to ensure you analyse and plan the most successful engagement strategy.
Join Kathy Berkidge at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
With a background in software development, Kathy Berkidge is a BA professional with over 30 years of experience in I.T. She delivers BA and agile training and coaching services to many organisations in Australia and around the world including large corporations and government departments. Kathy works with teams and individuals to learn and implement effective practices to improve teamwork, be more innovative and deliver better customer value. She is passionate about seeing people, teams and organisations succeed and thrive in an environment of collaboration and harmony.
The pace of change for business is crushing and traditional approaches to change simply can’t keep up. For the business analysis profession, the question is… what do we do about this? At the intersection of business analysis and business agility there are eight practices that organizations have used to become best in class in dimensions like innovation and operational efficiency, while at the same time becoming better places to work. Keith Ellis, IIBA’s Chief Engagement & Growth Officer, will unveil a host of data from an intensive IIBA study to talk about how business analysis is essential in a world that demands being nimble.
Session Objectives:
Join Keith Ellis at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Business analysis is the process of understanding a company's operations, customers, and competitors in order to identify opportunities for improvement. As the business world continues to evolve, business analysts must balance their focus on people, processes and data to effectively identify and implement changes that drive value.
The Heart
The Art
The Science
Join Khethelo Malinga at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Khethelo Malinga is the President of the International Institute of Business Analysis™ (IIBA®) South Africa Chapter and Senior Business Analyst. She leads the IIBA SA’s strategy and is focused on connecting a community of Business Analysis professionals, increasing the IIBA membership value, supporting the volunteer base, maximising skills development in the profession and growing the IIBA footprint in South Africa.
She is a passionate leader that finds great pleasure in serving the community while being advocate for positive change through personal & professional development.
She is is also a Senior Consultant in business analysis, process re-engineering, product ownership, solutions design and digital transformations. She has dedicated her career to advancing the field of business analysis and helping organisations make the most of their resources, enhance customer experience and improve sustainability. With over 10 years of experience in banking, she has worked in all the bank’s divisions while developing a deep understanding of the unique challenges faced by financial institutions in today's rapidly changing business environment.
She is also a keynote speaker that shares her expertise with audiences around the world, helping them to understand the latest trends and best practices in business analysis.
A thought leader, change maker, trusted advisor and go-to person in her field she attributes her success to her positive energy, willingness to learn and can do attitude.
We all have them: guilty pleasure TV-shows.
For some it's 'married at first sight', for others it's shows who help people clean up their houses, such as 'Call the Cleaners' and 'Hoarders.' If we take a closer look at those last shows, it’s not just about cleaning up people's houses. They are dedicated to help people make decisions and getting them organized.
Sounds familiar, right? As analysts, we do this on a daily base: helping people make decisions. So what could we learn from them to help the requirements hoarders and clean out the registry? Discover what we can learn from clean house TV shows.
Join Koen Duym at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
"Change is hard at first, messy in the middle, and gorgeous at the end." — Robin Sharma.
Unfortunately, many change efforts won't even get to the 'messy' part. Change management efforts silently fade out… and die… with all consequences…
Time for the BA to step in! Even without the official title of 'Change Manager' you can make a difference and guarantee that the basics of change management are respected.
In this session, I want to share 8 must haves that you as a BA can take care off and increase the success ratio of your project!
Join Kristof Detaellenaere at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Kristof Detaellenaere is a freelance business consultant that prepares your company for its next transformation.
He is passionate about change management, operational excellence and continuous improvement and really crazy about challenging sports.
He operates as a kind of glue on international projects and brings together all stakeholders whatever their official title.
In the context of digital transformation, everyone speaks about building the bridge between business & IT. But how do you do that in practice?
You need to start from the business goals, and challenge the current way-of-working. Process-thinking is crucial if you want to break down silo-thinking and start doing things differently. Above all: "Don’t implement the past: you will have a system tomorrow which you needed yesterday" (Wolter Toet).
We will share our experiences of the past years:
Join Lien Deboosere and Philip De Bie at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Lien Deboosere, owner/Enterprise Architect @ Evolynx
I'm a Business analyst for 10+ years, with a strong background in Computer Science. I love to analyse complex situations and translate it into an understandable, accessible manner to other people. KISS is my motto! I have worked in Melexis and in multiple other industries as a Business analyst consultant. Today I have my own company Evolynx. We deliver Business Analysis and Enterprise Architecture services to ambitiuous customers.
Ukraine is one of the biggest tech hubs in Eastern Europe. When the war started, many IT specialists relocated from Ukraine. However, most of us stayed at home and kept working from here.
Our environment has dramatically changed and new features to our daily working routine were added. It was difficult to adapt, but we’ve got some lessons learned that helped us not even held our clients but continued to grow the BA team and the company overall.
Key messages that helped us to survive:
My session will be focused on those items and how we can apply them to doing business in a peaceful environment.
Join Mariana Bandrovska at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Mariana Bandrovska Mariana Bandrovska, Ph.D., is a Head of Business Analysis at the IT company “Sombra” (Lviv, Ukraine).
I'm an IT professional focused on Business Development, and last 5 years, I’ve been working in Business analysis, first as a business analyst and later as Head of BA department. I have a Ph.D. in Economics that gives me a business view on IT projects and how we can support our clients to achieve their goals. More than 5 years of experience in Project Management with experience in leading multiple projects in educational, military, and cultural spheres.
During the last 12 years, I have been working as a visiting Associated Professor at University, allowing me to share my knowledge and passion for business and technology connections with students.
There is more and more technology around us. More processes are automated. Are we reduced to a bucked of data as humans? How do we make sure we’re not only obeying algorithms but can be fully human.
In this talk you'll discover:
Join Marieke van Vliet at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Marieke van Vliet — Researcher moral design strategy @ Fontys university of applied sciences. Speaker, podcaster, workshopper & founder @ Mind your Tech. Winner of the 2021 BA Achievement Award.
Marieke has been working in software development for 7 years, first as a developer later as Business Analyst. She has a PhD in Neuroscience, which gives her a unique view on IT projects. She loves to experiment based on many different theories. She is now a researcher moral design strategy at Fontys university where all her expertise comes together. There she works on projects that help to involve citizens in new technologies in cities.
Marieke is passionate about knowledge management, content creation and mindful technology. She is searching for the optimum between brain and technology in her podcast Mind your Tech. Through the Mind your Tech Movement she hopes to help people to use technology and to innovate in building software. She also asks critical questions on the boundaries of technology. In which situations do we especially need to use our human qualities? And how to make elegant and sustainable solutions that help us flourish as humans.
The session is about "Product Ownership Analysis" (POA). POA is a new program of IIBA that is about the integration of Business Analysis and Product Ownership with an agile mindset to maximize value. Martin will explain the framework as described in IIBA's 'Guide to Product Ownership Analysis'.
The session is targeted at professionals doing business analysis tasks as a Product Owner or working with/close to a Product Owner. In the session the large area of product ownership analysis will be mapped out. This includes the framework itself but also roles, relevant artifacts, practices, objectives and techniques.
Martin will clarify the publication by referencing his twenty years plus experience as business analysis professional. This experience includes his work as a product owner, proxy product owner and BA in an agile team.
Join Martin Bloemendal at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Martin Bloemendal is an experienced business analysis professional and is holder of IIBA's 'Certified Business Analysis Professional' (CBAP), 'Agile Analysis Certification' (AAC) and Product Ownership Analysis Certification (CPOA). Martin has worked for ABN-AMRO, ING, Rabobank, Sociale Verzekerings Bank, Atradius, Randstad and transavia.com. Martin is employed by Entrador. Finally, Martin is part of the board of the IIBA Dutch Chapter of which the last three as chairman.
This talk zooms in on moral and behavioral principles that lie behind an Agile culture. The true drivers of successful teams and organizations are the level of openness and transparency, courage, independence and even justice. The extent to which these are present, are far more important than any technique, tooling or structure. They should be your primary measure of a team's or organization's health.
As professionals, we continuously want to invest in skills and knowledge, including soft skills. But what I have seen in over 23 years in IT, is that in terms of soft skills, most training programs only scratch the surface. The soft skills are really the hard skills! Because they are about behavioral change and that takes time. They also have the greatest positive (or negative, if absent) effect on culture and performance. In this talk we will explore some true (behavioral) superpowers such as true listening, being curious, setting intentions, being able to let go, embracing mistakes, building relationships and seeing the leader in others. We'll explore them and look at how to build and maintain these "mental muscles", because that's what they are…
Join Merlijn Sluis at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Merlijn Sluis
I've always been fascinated by how people achieve things and what makes them the way they are. From a young age I was drawn to Philosophy and Psychology and anything that helped me make sense of this world, and especially people.
I grew up in a very competitive environment, mostly sports wise, and learned what difference mindset makes to your performance, but also to your life and your relationships. I went on to study Psychology at the Vrije Universiteit in Amsterdam, but after graduating, I changed direction a bit and became an IT project manager.
My thing became to help teams grow into high-performing teams and I learned that that has much more to do with how people interact and communicate with each other than with what they have in terms of skills or technical competence.
Over the years my job changed into more of a coach role. I always kept learning and educating myself and today I’m a certified coach and trainer at Cegeka. I attained my accreditation as a Certified Professional Co-Active Coach (CPCC) from the Co-Active Training Institute and hold the Professional Certified Coach (PCC) accreditation from the International Coach Federation.
What drives me today, is still the same: putting people in touch with their life energy that enables them to create the best possible life for themselves and others. And also helping teams and organizations to create a culture that enables them to thrive and create the impact that they want to have in the world.
As a software company, we build products by doing projects for our customers.
In the project scope, we have an explicit restriction on both time and budget.
This forces us to choose between maximizing functionality and having the best architectural setup. Our primary focus is to deliver as much business value as possible for end users, without losing track of our product vision.
In this session, we would like to take you on a journey from customer-specific development to generic features in the product. Using a real-life example, we'll be presenting how we iterate and evolve from a basic prototype towards a mature generic product feature.
Key messages:
Join Myriam Baecke and Steven Hubau at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Myriam Baecke completed her studies in bioscience engineering in 2014, after which started her career at Actemium as project lead and business analyst. Through numerous projects, she built up experience in business analysis and creating software products. In 2019 she continued her career at MCC Verstraete. For a dedicated product, she took up the role of a scrum product owner and familiarized herself with stakeholder management, identification, and prioritization of requirements. Today, Myriam is back at Actemium, where she combines her role as a business analyst with a coaching position for her fellow business analysts. Thus spreading her knowledge on requirement gathering and business processes.
After graduating as Bio Engineer, Steven Hubau started his career as an implementation engineer at Radar Automation. Many years in the role of business analyst and project manager prepared Steven to take up the position of product manager for a part of the software products. Since 2015, Radar Automation is part of Actemium, where Steven is now the Branch Manager for multiple software applications in the field of MES, Production Scheduling, and Transport planning. These software products are implemented for customers through projects. His passion for managing people and business analysis continues today on more internal and strategic levels.
In October 2022, we visited and presented at the 10th BA Summit conference in South Africa with a Belgian BA delegation. We also visited several companies in Johannesburg and Cape Town.
During this session we want to share the following learnings:
With this session we also want to highlight the international aspect of business analysis (the i of iiBA), where we want to learn from each other across borders and emphasize the sense of community.
Join Nikolaas De Graeve and Ann Mistiaen at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Nikolaas De Graeve started his career in IT and communications in 1998. After building up experience across numerous projects he has been working for 6 years now as business analysts for Novado (a Belgian software innovation company) providing solutions for both internal and external clients.
He was speaker at the "Business Analysis & Beyond Conference 2019 and 2020” in Belgium, the "Business Analysis Conference Europe 2019" in London and the "BASummit conference South Africa 2022" in Johannesburg.
He is also IIBA® volunteer where he helped in the past with the 2020 BA Survey and from this year he is also involved in the organization of IIBA events for West & East Flanders.
Ann Mistiaen started her IT career in early 2000 as a consultant functional tester. After building up experience across numerous projects she has been working for 10 years now as business analysts for Novado (a Belgian software innovation company) providing solutions for both internal and external clients, mostly related to local and federal governments.
She was speaker at the "Business Analysis & Beyond Conference 2019 and 2020" in Belgium, the "Business Analysis Conference Europe 2019" in London and the "BASummit conference South Africa 2022" in Johannesburg.
She is also IIBA® volunteer where she helped in the past with the 2020 BA Survey and from this year she is also involved in the organization of IIBA events for West & East Flanders.
Discover the power of data science in this informative session where we'll share real-world case studies of local business success stories. From problem identification to solution implementation and change management, we'll take you through the entire process. The goal of this session is to inspire and showcase the potential of data science in solving business challenges, without delving into technicalities. Join us to learn how data can drive positive change in your organization.
Join Peter Depypere at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Peter Depypere is a Partner Data Science & Analysis at element61. He has 8 years of hands-on experience within the world of Data & AI. Because of his business experience together with his tech-savviness, Peter is able to act as a guide for organizations to define how Data & AI can help them in being more successful. His objective is to help organizations achieve business objectives through Data Strategy & Data Science.
There is lots of ambiguity about Business Architecture : “What is it and why do we need it?”.
Through an entertaining and informative role play using an everyday example, we will unwrap the biggest challenges while performing business analysis ... that is to understand the overall business needs and identify the potential value when proposing business solutions within a project or program.
This session will show you step by step how Business Architecture can help Business Analysis Practitioners to take the “bigger picture” into account in the project landscape.
Since there is a certain complexity involved in each project, risks and uncertainties pop up in every stage, and best practices are widespread. So it is essential to work hand-in-hand with the Business Architecture Practitioners during the transformation of these puzzles.
Key outcomes:
Join Pierre-Philippe Delmarcelle and Heidi Feraine at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Pierre-Philippe Delmarcelle is Business Architect and Business Analyst for more than 32 years, as well as for international banks, consulting, software companies and IT services provider for the Government.
Pierre-Philippe is currently very active in the setup the Business Architecture capability within Smals and with different clients. He is enthusiast to evangelize about the Business Architecture and to contribute to various Business Architecture models, supporting projects and management decisions
Heidi Feraine is a Business Analyst with Operational Marketing Experience the first part of her career. Since the last 8 years and with that previous knowledge she has become an enthusiastic Business Analysis striving to be a liaising role between strategic and operational activities and ensuring that all stakeholders are aligned when seeking the perfect (IT) Solution.
At large multinationals, there is a constant movement of the business. Processes are made more efficient, profits are increased and costs are reduced. All this to keep part where company is good at up and running. But how do you proceed when you want to enter a whole new market? Do you continue with existing processes and operations or start from scratch?
This presentation is based on our experence with a large multinational in the pet food sector, we opted for the second part where we want to bring existing products to customers in a new way. Instead of performing analyses using hugely powerful systems, we now use the classic excel list, how do you proceed to grow enormously in maturity in a short time? In this keynote, we discuss the strategy and the underlying theory.
Join Rick Tijsterman and Bas van Gils at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Rick Tijsterman is a resourceful consultant and trainer. As a young professional, he has helped companies in the areas of Data Management, Enterprise Architecture and Robotic Process Automation.
He has gained experience in both the commercial and government sectors guiding companies at the stategic and operational levels. He also teaches the topics of ArchiMate and Data Foundation.
Bas van Gils is a driven and experienced consultant, trainer, and researcher. The last few years, he has helped professionals and organizations in realizing their digital aspirations: from strategy to realization. The core disciplines in his work are: (1) digital transformation, (2) enterprise architecture, and (3) data management. His motto is: in an increasingly digital world, you have to put the people first.
He has worked in different industries, both in Europe and the United States both as a teacher and consultant. Bas frequently publishes both academic and professional papers and books. He is a frequent speaker at conferences.
His academic work (teaching, research) is grounded in the scientific community at Antwerp management School. He also teaches at Utrecht University of Applied Sciences and is a board member at DAMA Netherlands.
The acronym VUCA (volatile, uncertain, complex, ambiguous) is often used to "explain" why things aren't going as planned and why we need to be more "agile." In reality, VUCA is often an excuse for poor boundaries, poor prioritization, poor simplification, and poor word choice. It's not an external context but rather an internal culture. And it's hampering us from achieving project and innovation elegance.
How can we shape our organisation's culture to be more elegant?
First, by understanding that our workplaces are frantic factories of meetings and emails which are not good measures of progress. Better project plans, using only five verbs and a finite number of well-defined assets, help us understand what is "earning" value and what is "burning" value, and help us shift towards true (measures of) progress and value.
Second, by being aware that our organisations emphasise mostly discipline, regardless of the specific project management methodology being used. Performing arts add a dimension of creativity, exploration, forgiveness, empathy, collaboration. Like an improv team combating corporate cultures of "watch your back," and instead building one of "Got your back." Participants in the performing arts understand the competitions they are in. Once the audition is over though, they must collaborate, because anything else reduces value for the audience and the other performers. The arts show a competitive advantage and a collaborative advantage.
A VUCA culture has low confidence, humility, discipline, and empathy. Emulating the performing arts, an elegant culture has high self-esteem, humility, discipline, and empathy.
Join Robert Snyder at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Robert Snyder is a 30-year Project Management and Performing Arts veteran who aims to make healthy change straightforward and innovation success inevitable. He hears the dissatisfaction with poor employee experience and unacceptable project failure rates and knows first-hand the limitations of software-centric methodologies. Robert believes innovation professionals are ready for a fresh methodology that confidently administers unusually rigorous discipline and empathy. Robert’s career path includes consulting and corporate roles, PMP and Agile certifications, and countless performances in vocal, dance and theater ensembles. Robert earned his BS in Electrical Engineering from the University of Illinois and his MBA in Strategy and Analytical Consulting from the Kellogg School of Management at Northwestern University.
Why do we do projects? Why do we apply change in our organizations? The answer is always — in order to get to a desired business outcome. Unfortunately, what that outcome is is not always clear or as clear as it should be. What is the role of the BA in defining, predicting and measuring the business outcomes of their projects? As organizations are trimming down, this responsibility is increasingly placed in the hands of the BA's. During this session, I will aim to give some hands on guidance on how to approach this, using some real-life examples.
Join Roderick Uitdehaag at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Roderick Uitdehaag started his career as a management consultant at Accenture. He spent several years as a business analyst at Rabobank before moving into Pega as a Senior Client Success manager. In his role, he oversees many different projects across different companies and tries to maximize the value that customers get from Pega software.
What does the hit TV series friends have to do with Business Analysis, Product Ownership or Product Management? This presentation will dive into lessons that can be take from the 10-season series we all know and love. The world is not as predictable as it once was and this means we need to think differently when solving business problems.
Join this session to find out the answer to these questions and more!
Join Ryan Folster at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Ryan Folster is a Business Analyst Lead and Product Professional from Johannesburg, South Africa. His strong focus on innovation as well as his involvement in the Business Analysis community have seen Ryan develop professionally from a small company, serving a small number of users, to large multi-national organisations. Having merged into Business Analysis through the business domain, Ryan has developed a firm grounding and provides context to the methodologies applied to clients and projects he is working on. Ryan has gained exposure to the Human Resources, Asset Management as well as Financial Services sectors, working on projects that span from Enterprise Line of Business Software to Business Intelligence and Compliance.
Ryan is also heavily involved in the local chapter of IIBA®, having previously served as the chapter president he currently serves as a non-executive board member. Ryan is passionate about the role a Business Analyst plays within an organisation, and is a firm believer that the role will develop further in the future and become a crucial aspect of any successful business.
During this talk Samuël will share the real and true story of a Business Analyst who successfully made the transition to a Business Architect. Even these days there is some ambiguity about the role of a Business Analyst and a Business Architect. It often ends up in a position like: Business Architects typically function at a strategic level whereas Business Analysts typically function at an operational level. In our view, this is oversimplifying reality. Hence Samuël will elaborate the following key messages in more detail.
Join Samuel Sourdeau at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Samuël Sourdeau is an experienced Business Analyst who successfully made the step to Business Architect. He is a certified Business Process Manager, Business Architect, Lean Six Sigma Black Belt and Prince 2 Practitioner combined with Agile project experience.
Samuël is currently working for the company B.Adapted. A consulting company offering real business transformation services with special expertise in Enterprise Strategy, Business Architecture and Enterprise Portfolio Management. Samuël also firmly believes in empowered teams to achieve results and deliver solutions that address real customer needs and expectations.
Samuël is very passionate about the step he made and feels like his talents can fully flourish in the new role of Business Architect. He truly wants to share his excitement with other Business Analysts and inspire them.
Due to the growth of the e-commerce business, Colruyt needed to move to a new warehouse to be ready for the future. Therefore, Jan and Sara were asked to create a more sustainable & future proof carrier for fresh & frozen goods, while using it as a pilot case for setting up a Colruyt Group IoT platform. Challenge accepted!
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Join Sara Meul and Jan Ceusters at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Jan Ceusters is a straight forward logistics engineer, focused on optimizing end-to-end supply chain processes. After graduating in industrial engineering aeronautics and spending some time in aviation, he joined Colruyt group 9 years ago came, specializing in logistics. Today Jan is senior analyst for Collect & Go.
The amount of data is growing, innovations are coming with a rapid speed.
The road to a decentralised datamodel with clean, lean structures. Less complexity, less silos and more productivity for any organization.
With an introduction to the DataMesh principle.
Join Saskia Huys at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Saskia Huys
BA for 10 years
Data management and Data architecture experience (several projects)
Seen the bad and the good, decentralisation of data — upcome of DataMesh principles, 'recovering' data engineers sharing their experiences is so valuable that these messages and main ideas should reach a wider audience. Please call or reach out if you like more insight.
Create understanding on how to make continual improvement a habit.
We will explore what small steps we all can take to embed continual improvement in our work and so make it a habit.
We will also link this to Minimal Viable Agility: the minimum we need to do so we are able to adapt quickly to changing circumstances.
Join Serge Huybrechts at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Serge Huybrechts
In 2001, I started my professional life in IT and in IT Service Management. There I got in touch with the ideas of continual improvement around 2005. Since then this has been the red wire in what I do and how I work.
Over the last few years, my role has naturally involved into the Agile space, with an emphasis on value delivery and continuous learning.
Next to consultancy work in my own company WeCandor, I work as a trainer for Sugar Me.
While the BABOK has recognised four requirement categories (business, stakeholder, solution and transition) already since its very first release in June 2006, IIBA will now — after so many years — introduce a fifth one i.e. the "sustainable" requirements.
As we see the devastating effects of global warming becoming very visible, (too) many species disappearing at an alarming rate, more and more people falling into poverty while millionaires and billionaires becoming richer, it’s becoming abundantly clear that "sustainability" - from both environmental and social/ethical perspectives - will become very important in future change initiatives.
This probably explains why IIBA has now introduced the "sustainable" requirements.
Join this conversation and go more in-depth into the concept of sustainability and sustainable requirements.
Join Stefan Bossuwe and Ines Vanlangendonck at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Passionate about business analysis, Stefan Bossuwé founded in 2009 the IIBA® Brussels Chapter together with a small group of BA enthusiasts, where he was appointed Chapter President which he remained for 10 years. Since 2021 he’s IIBA Global’s EMEA Regional Deputy Director Europe in combination with an Ambassador role for the IIBA Brussels Chapter.
He became the first CBAP® in Belgium and Luxembourg in 2012.
With 30 years of professional experience in various roles and 20 different business domains, Stefan assists organisations in increasing their BA maturity e.g. coaching and introducing / deploying methodologies + best practices.
Stefan is very driven in promoting the BA profession and shares his knowledge and experience as a speaker at various international conferences and seminars.
As such he's one of the first content providers of IIBA's Knowledge Hub — where he gave an interesting overview on the requirement categories - and is the originator of the successful (copied by several IIBA Chapters) case oriented BABOK® Study Group approach, which he still facilitates for the IIBA Brussels Chapter.
With a strong background in Digital analysis and after founding three successful digital agencies, Ines Vanlangendonck started Kamon in 2021, a company in digital sustainability. Kamon helps organisations discover how digital innovation can go hand in hand with sustainable innovation. Kamon creates solutions where the circular economy and digital technology meet. Ines is also Lab Manager of REuseLab, a research group in product service solutions for reusables.
A few years back, I was asked to start as a program manager. The mission: Re-build our software. Here is some budget. It must have a real 'wow'-effect on our customers. The developers have started their coding. Go!
It was the beginning of a true transformation with lots of up's en downs, from strategy to delivery, from sales & marketing to coding & infrastructures. All dimensions of an organization's had to change.
Join Stijn Verstraete and Johan Merckx at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Stijn Verstraete is a seasoned digital professional, with 18 years of experience. First as a consultant, later as Director of innovation and now as Digital innovation partner. He is a trough businessperson, thinking of value-creation for its clients. But also a true entrepreneur, able to build teams around bigger ideas.
Assuming is an integral part of our conscious experience, but still, assumptions have a bad “rep” when it comes to engineering. Why is it so and (more importantly) can we still use them to our benefit somehow?
This talk will discuss assumptions as a tool in the scope discovery process when that process needs to be performed within a very short timeframe - but we're expected to commit to the results of it nevertheless.
In particular, the topics that this talk aims to cover are:
This talk will hopefully lead you to the realization that assumptions, when used correctly are a very powerful tool that you might want to add to your "bag of tricks".
The power of the assumption — The introduction
The power of the assumption — The techniques and the examples
Join Vedran Krizek at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Vedran Križek is primarily a developer (and an enthusiastic mustache grower) and has been so for 30-odd years now. He worked as CTO of a Croatian company named Trikoder for the last 15 years during which he designed and developed some of the largest high-traffic web systems in Croatia (and a few in Austria, Slovenia, and Serbia).
For the last 5 years though, his primary focus is analyzing and designing IT solutions, rather than coding them. He's currently happily working remotely from the Croatian mountains and leading a department for business analysis and functional system design in the company called Undabot.
We all know the value and importance of planning. Much of what we do as project professionals involves planning; the next project, sprint, or program.
We're often so busy planning for everyone else, we fails to take time to deliberately plan for ourselves, and our careers. And that's putting us at a disadvantage to getting what we want, and from getting to where we want to be in our careers, and our lives.
In this session, participants will engage in some personal and professional introspection, asking a lot of tough questions meant to get at one thing; your career North Star. Through assessment of your skills, capabilities, and capacity (since we can't do everything!) we'll develop a plan of action, like a roadmap to a sunny destination.
Join Vincent Mirabelli at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
With a background in Strategic Business Analysis and Organizational Development, Vincent Mirabelli is every organization’s “secret agent” for saving time, money, energy and people.
Named a top 10 thought leader on Culture, Change, and Business Management by Thinkers360. He is a certified Project Management Professional (PMP®), and Certified Business Analysis Professional (CBAP®).
Through keynote speaking & customized workshops, Vincent empowers leaders and organizations to develop cultures of high performance and continuous improvement while working with clients across diverse industries and sectors.
Vincent believes "that's the way it's always been done" are the seven deadliest words in business today. As an agent of change, Vincent seeks to help audiences understand the “why” behind the problem and then initiate action to enact change as required.
Guaranteed to be entertaining, humorous and transformational, Vincent teaches us that to succeed in business today, we must take an authentic and empathetic approach, creating organizational processes and cultures where everyone feels seen, heard and valued like a true part of the team.
Vincent believes everyone wants to feel like they are having an impact and making a difference just not at the expense of their happiness. He shows us that the organizations who truly understand this, are the ones that will stand out from the crowd and last for years to come; no matter the challenges and setbacks they encounter; there is a better way!
We are coming from a world where all IT people were centralized in one big department, servicing the rest of the business. This seems to have some disadvantages, like IT people being a bottleneck, IT people not exactly delivering what the business had in mind,…
The full dismantling of IT is of course not a solution to this, but we might find some nice balance. At imec, we are playing around with some ideas on more decentralization of IT, with some concepts like data mesh and self-service BI and applications, and we would like your feedback.
Join Wim Vancuyck at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Wim Vancuyck
IT and business architect, specialized in data and BI, enterprise integration, and data exchange in a community. Broad knowledge of information systems and technology stacks, and broad experience in IT strategy and business process management. Special interest in data engineering, data & process analytics, big data applications, etc. Enthusiast about standardization in general and about the future of the internet in particular.
This session will provide the opportunity to apply simple yet powerful techniques using pen and paper as they are discussed!
With communication and collaboration being key to project delivery and organisational success, how we behave as Business Analysts is more important than ever. The BA role has two sides, what we do and how we do it. We must master both of these to become great BAs. Self-awareness is critical to becoming a great BA, but what is it and how do we improve it? In this session we will look at the common behaviour traps we can fall into as BAs, and find tools within our BA tool-kit that can facilitate self-reflection and improve self-awareness.
Key Takeaways
Join Christina Lovelock at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Christina Lovelock is an experienced BA leader and consultant, and is the co-author of Delivering Business Analysis: The BA Service Handbook. She is active in the BA professional community, attending and regularly speaking at events and conferences and is a contributor to the quarterly ITNow magazine and the BA Times.
She is committed to the development of the BA profession, has introduced entry-level BA roles into her organisations and is chairing the review of the UK National BA Apprenticeship standard. She has developed and lead BA teams ranging in size from 5 to 120 Business Analysts, is a qualified coach, a Business Analysis examiner, and is a director of the UK BA Manager Forum.
As Business Analysts and change professionals we often need to explain ideas to our stakeholders. However, the reality is that you could have the best idea ever, but if you cannot communicate it in a way that makes people care, that idea will never take flight.
Whether we are presenting the case for change or explaining a complex problem, we need to move beyond death by PowerPoint and sleep-inducing documents and find a way to truly connect with our audience.
In this talk, Grant Wright and Pardeep (aka Paddy) Dhanda explore how empathy and the power of stories can be used to create compelling explanations that are capable of transforming an audience.
Key messages:
Join Grant Wright and Paddy Dhanda at the BA & Beyond 23 Belgium & Online Conference
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Paddy and Grant are passionate Visual Thinkers and brand ambassadors for Buro Brand (authors of the bestselling book Visual Thinking: Empowering People and Organisations through Visual Collaboration). They are also the co-founders of The Visual Jam, a global meetup for creative thinkers.
Grant Wright is Principal Consultant at Scarlett Solutions, a UK based consultancy specialising in business analysis/architecture, agile product management and digital transformation. He is also co-founder of The Visual Jam, an international visual thinking initiative whose mission is to unleash the creativity in every one of us!
Grant has over 20 years' experience of delivering and leading enterprise-scale transformation and digital service design across government and financial services sectors. He combines his passion for business analysis / architecture with tools & techniques from other fields such as UX/CX and Agile in order to clearly define problems and identify effective solutions for his clients. He actively practices Visual Thinking throughout his work and is passionate about its ability to create alignment, improve understanding and generate creative ideas.
Paddy and Grant are passionate Visual Thinkers and brand ambassadors for Buro Brand (authors of the bestselling book Visual Thinking: Empowering People and Organisations through Visual Collaboration). They are also the co-founders of The Visual Jam, a global meetup for creative thinkers.
Paddy Dhanda Paddy Dhanda is the Agile Practice Director at QA Ltd, the largest Technology training provider in the UK. He is the former head of Agile learning for a global bank where he rolled out Agile education to over 100k agilists.
Paddy has worked in the field of Business Analysis for almost 20 years and led a global Business Analysis Community of Practice comprising of over 2k practitioners. He is the former Midlands Communities Director for IIBA UK.
Paddy is passionate about creating engaging learning experiences through visual thinking, gamification and storytelling. He regularly shares insights with industry thought leaders via his podcast, Superpowers School. He also tells really bad jokes according to his two young children.
There are times in life when something resonates with you. Something connects and it elevates us to what we know to be our critical path in our career. What if we could elevate that path sooner? You can tap into your power of 3. Every decision and step along the path of discovering who you are and who you want to be has an impact to your career trajectory.
Do you want to play it safe near the ground or gain some altitude without getting air sickness? Or maybe, rocket into a career worthy of the stars! Lets come together to learn the power of 3: the traits that will transform you into a self-aware, successful project professional.
Learn which decisions and actions change the course of your career trajectory, and how you can pull from your very own power of 3 to create a unique, amazing and deserving career.
Join Jennifer Battan at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Jennifer Battan, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day-to-day work. Her passion is helping teams build their problem-solving toolkit and apply techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities.
Jen is a certified LEGO® Serious Play® Workshop Designer and Facilitator, a Gamestorming Facilitator, and a Playmobil ProPlay Workshop designer. She dives into her expansive tool kit to help clients and practitioners reach their goals and have fun while they learn, make decisions, and develop shared strategic understanding.
Why can't we all get along and be productive? As social creatures, we have a powerful need to get along, but that can lead to preference falsification, avoidance, and being afraid to speak up, all of which affect how we manage conflict. Let's talk about the Preacher, Litigator, Politician, and Defender in you and how they come out during times of conflict. We're going to talk about how to disagree ' without being disagreeable ' and why a drawing a house creates task-based discussions to resolve conflict fast. Conflict isn't a game of tug of war; it's learning to Tango with a bear.
Key Takeaways
Join Paul Crosby at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Paul Crosby is one of the Founders & CEO at The Uncommon League. Paul is also the full-time instructor for Project Management, Agile, and Strategic Enterprise Analysis. Paul is the author of “Fail Fast Fail Safe - Harnessing Failure to Succeed” and “The Uncommon Book of Analysis Techniques” books. Paul has presented at events all over North America including BA World, Project Summit, Local IIBA Chapter Meetings and other events.
With over 30 years of experience in manufacturing, insurance, healthcare, education, and government sectors in the roles of CFO, Portfolio Manager, Program Manager, Project Manager, Educator, Editor, Business Analyst and Green Belt Process Improvement. Paul was president and a member of the award winning leadership team for the IIBA MSP Chapter.
Change almost always causes resistance. Change threatens our identity: the carefully crafted narrative we tell ourselves to feel (relatively) safe and valued in our work environment. Our emotional system acts like a defensive shield against these threats like an immune system responds to pathogens entering our body. In this workshop, participants are shown how this sub-conscious immune system works and how the negative force of resistance can be turned into a positive force for change.
By practising on themselves and each other, participants learn to recognize the symptoms of their own immunity to change at work. Using these insights, they then practice ways to change the conversation from the content of the change to the nature of the resistance. This helps to remove the threat and instead see the change as an opportunity to strengthen one’s identity and personal narrative.
Join Bard Papegaaij at the BA & Beyond 23 Belgium & In-Person Morning Workshops
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Bard Papegaaij is a writer, practitioner, coach, mentor, and facilitator with a deep compassion for the human condition and a burning desire to help people live better lives, do better work and create a more sustainable and socially connected society in the process.
Those may be lofty goals and sound somewhat unobtainable, but Bard has a uniquely pragmatic approach to these challenges. He breaks complex concepts down into simple, compelling and powerful stories, frameworks and models. His keynotes and workshops give people practical tools and ways to take control of their own development. And his very personal style, sprinkled with humour, anecdotes and pearls of wisdom, engages and motivates audiences to see beyond the obvious and the limited into a future in which anything is possible.
Bard has spent his whole life trying to understand what makes us humans tick. Even though he worked most of his professional career in the IT industry, he has always approached everything from the human angle: how does it make us feel, why do we behave in this way, how do we decide, how do we change - or don’t? Introduced by his late wife Michal Levit to the field of Emotional Intelligence, he has explored the idea of the emotionally mature workplace and how to achieve that. Throughout 30+ years of working with organisations all over the planet, Bard has helped individuals and organisations with maturing their awareness and mastery of their individual and collective emotional abilities; creating more inspiring and sustainable approaches to leadership and team development; and taking responsibility for the future evolution of their organisational cultures.
He doesn't just talk about these things. He can coach, mentor and facilitate workshops and off-sites for individuals, teams and even whole organisations. He always tailors his keynotes, workshops and off-sites to the needs of his clients, combining material from his extensive library of topics and modules with fresh material in new and effective ways.
Bard has worked as Researcher, Knowledge Engineer, Enterprise Architect, Consultant, Interim Manager, CIO, CTO, Research Director, Executive Partner and Research Vice President for companies such as BSO/Origin, Centraal Beheer, Achmea, and Gartner, before starting his own companies Transgrowth International and Transgrowth Europe, working with clients such as Aegon Asset Management, Queensland Government, Queensland Health, Unity Water, Amadeus, Cycle to Accelerate, and many others. Having lived in Australia since the late 1990s, the COVID pandemic brought him back to his native Netherlands, where he now lives with his wife, Paulina, on the edge of the Dutch National Park, DeHoge Veluwe. In between working with and for clients, Bard spends his time writing books. Recent publications include a self-development book called A String of Pearls, a prose poem called The River, and a collection of short stories called One Fine Day. For the Intersection Group, Bard co-authored the book Enterprise Design Patterns and the first draft of their EDGY enterprise design language. He is currently working with Cycle to Accelerate on a book about Pragmatic Digital Transformation, planned to be published next year. He is also a co-author of the Flow Manifesto.
You do a great job, but do you also have a great impact? Learn from and with your peer practitioners in this structured but agenda-less meeting based on the tried and true Lean Coffee formula. Bring your experience, ideas and hard-won knowledge and we'll build the agenda together!
This is an ideal opportunity for networking and meeting new people while growing your knowledge in an interactive way—a true kick-start of your #BABeyond23 conference experience.
Bert Heymans from The Business Analysts facilitates the conversation on the topics defined by all participants. Bert has moderated the monthly Lean Coffee Ghent events since 2016 and was an active Toastmasters member for several years. He will make sure that you get as much value as possible out of this experience.
Join Bert Heymans at the BA & Beyond 23 Belgium & In-Person Morning Workshops
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Cybersecurity is no longer an IT problem to solve. Today, it's a top priority for most business leaders, while customers expect companies to keep their information secure, and regulatory mandates increasingly add pressure to tighten controls. And with a massive shortage of cybersecurity talent, organizations need everyone to take responsibility for Cybersecurity. We must think and act securely, bake security into designs, and become responsible stewards of risk, ensuring that cybersecurity solutions are value-driven benefits to business partners and customers. In this workshop, the presenters, co-authors of the IIBA Cybersecurity Business Analysis Certification and exam writers will share strategies and methodologies to address this mammoth Cyber-world issues through tutorials, group discussions and exercises on real-life security.
Attendees will gain the following:
Join Bindu Channaveerappa and Terry Baresh at the BA & Beyond 23 Belgium & In-Person Morning Workshops
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Having a product backlog is an important first step in the creation of a product. But you cannot just take the first backlog item from the list and start building. There are some other important steps to take first.
In this interactive workshop you will experience two key steps in a fun and safe environment, using serious games:
Join Koen Vastmans at the BA & Beyond 23 Belgium & In-Person Morning Workshops
on Monday 22 & Tuesday 23 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Koen Vastmans
I started my carreer in IT in 1992 as a developer. After being involved in several development environments, using different technologies (mainly Java based) in different business entities, I switched to training and coaching in 2011, initially focusing on modeling and design, later on agile.
I was full time agile trainer and coach for about 6 years, when I decided I wanted to be more involved with technical stuff again. So in 2018 I started focusing on processes in a DevOps context: just technically enough to understand what's going on, without the need to actually do it hands-on.
But once agile coach, always agile coach? So in that same year I started developing my first serious game, together with a former colleague (the Scrumban simulation). At the end of 2019 I started my secondary occupation under the name SimuLearn, to offer products and services using simulations and serious games.
To date I created several serious games and simulations, focusing on learnings in an agile and DevOps context. At this moment I am still working on more agile related games, some of which in co-creation with other people.
For business and for teams, the topic of culture is important, but the conversations about it often feel vague, lacking tangibility and teeth. This workshop includes language, tools, and habits to minimize that ambiguity and to shape a project culture with healthy discipline and empathy – all with financial health firmly in mind.
The workshop pursues this by posing three metaphors to the audience: a factory, an asset portfolio and the "empathetic arts." These metaphors help distinguish when to be forgiving and when to be firm. Our facilitator, Robert Snyder, will explain this material's origin story then set the table with these metaphors. Once the table is set, participants can share together which metaphors matter most to them, why, and how they can shape a culture of discipline and empathy.
The audience will have a range of takeaways.
With these frameworks, participants will gain clarity — and shape for themselves — how to shape a culture of discipline and empathy.
Join Robert Snyder at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Robert Snyder is a 30-year Project Management and Performing Arts veteran who aims to make healthy change straightforward and innovation success inevitable. He hears the dissatisfaction with poor employee experience and unacceptable project failure rates and knows first-hand the limitations of software-centric methodologies. Robert believes innovation professionals are ready for a fresh methodology that confidently administers unusually rigorous discipline and empathy. Robert’s career path includes consulting and corporate roles, PMP and Agile certifications, and countless performances in vocal, dance and theater ensembles. Robert earned his BS in Electrical Engineering from the University of Illinois and his MBA in Strategy and Analytical Consulting from the Kellogg School of Management at Northwestern University.
Welcome to the Lean Coffee with Artificial Intelligence as our main topic. Learn from and with your peer practitioners in this structured but agenda-less meeting based on the tried and true Lean Coffee formula.
AI is an incredibly big and broad topic, which is why you, along with the other participants, decide the subtopics we will discuss this morning. In the time we have, we can probably discuss 8 to 10 topics. Bring your experience, ideas and hard-won knowledge and we'll build the agenda together!
To get us started, here are a few examples of sub-topics we could discuss:
This is an ideal opportunity for networking and meeting new people while growing your knowledge in an interactive way—a true kick-start of your #BABeyond23 conference experience.
Wouter Nieuwenburg from Pancompany facilitates the conversation on the topics defined by all participants.
Join Wouter Nieuwenburg at the BA & Beyond 23 Netherlands & Online Conference
on Thursday 25 & Friday 26 May 2023
Early Bird tickets are available until Friday 31 March.
Please note that morning and afternoon sessions require separate registrations.
Besides senior consultant at Pancompany, Wouter Nieuwenburg is also the Competence Developer for the field of Business Analysis. To this end, he keeps track of trends and market developments and ensures that the team of analysts can always be deployed to clients with the latest developments.
Wouter enjoys sharing the experiences gained in almost 20 years as a business analyst, in both the public and private sector, as a guest speaker at conferences and guest lecturer at Hogeschool Utrecht.
Wouter is also one of the co-organisers of BA & Beyond, board member of IIBA NL and jury member of the Business Analyst Achivement Award.