Why attend BA & Beyond?

Connect Expertise

BA & Beyond is a conference connecting core BA competences like process analysis and requirements management with new domains like customer experience design and product ownership, and bridging analysis with strategy, architecture, agile, and so on.

Interact with Peers

We create a setting that triggers you to share experiences and learn from your peers.

Turn Insights into Actions

The different track formats enable you to turn your insights into concrete actions.

Be Part of a Growing Event

  • 2018: 1 day, 1 location, 120 attendees
  • 2019: 3 days, 2 locations, 280 attendees
  • 2020: 3 days, 2 locations, 350+ attendees.

Will you be part of it?

Photo of speaker and audience during a conference session.
Good format: to the point, well timed.
A lot of information in a short time.
Sander Van Cappellen, Business Consultant at Ordina
Great conference, very rich agenda. It was extremely hard to choose between parallel sessions! I'm really glad I was able to take the opportunity and to travel to Belgium.
Piotr Sosinski, Senior IT Business Analyst at British Council
Awesome and valuable conference, with valuable and varied content.
Adrian Reed, Principal Consultant at Blackmetric
Great insights and take aways. Interesting to see different viewpoints.
Laurenz Kuijpers, Program Manager Digital Workspaces at Cegeka

Beyond Face 2 Face: #BABeyond20 goes Virtual

Bridging the gap between the original and the new conference dates

We are sharing our 2019 Autumn event's session recordings:

  • Jurgen Claes on Robotic Process Automation at Acerta Payroll,
  • Pieter-Jan Pauwels on Internet of Things: Innovation for museum visitors.

Jurgen and Pieter-Jan share many practical learnings and tips from these real-life cases, with a focus on business analysis work.

Watch the recordings.

We are hosting three live online sessions:

  • Tuesday 31 March 16:00 - 17:00 (CEST = GMT + 2) — Penny Pullan
    Now I really do have to go virtual!
    We're thrilled to have Dr Penny Pullan, who has been working in and with virtual teams for many years now, share her experience and suggestions and provide us with answers to your questions.
  • Wednesday 1 April 16:00 - 18:00 (CEST = GMT + 2) & Friday 3 April 14:00 - 16:00 — Sam Moody
    Online version of the FEATUR workshop "Turn radical ideas into awesome outcomes!"
    This interactive virtual workshop tackles the challenge of COVID-19 to our case study subject, and invites the participants to use rapid ideation, storymapping, and many other tools to create their own solution.
  • Thursday 2 April 16:30 - 17:30 (CET = GMT + 2) — Lori Silverman, Alec Sharp, Sacha Dubrulle and Liz Calder
    Expert panel discussion on data and decision making.
    Our experts will present their insights, discuss how business analysts are involved, and answer your data-related questions.

3 Days, 3 Different Programmes

All attendees receive a free Operating Model Canvas e-book offered by Van Haren Publishing!

6-pack: Come with 6 colleagues and get a discount!

  • Amsterdam conference: € 235 instead of € 270
  • Brussels conference: € 333 instead of € 400


12 October 2020

Brussels Workshops

hands-on workshops by international speakers Lori Silverman and Alec Sharp

facilitation training by Karen Peirens

€ 675 + VAT

Brussels Workshops

Hosted by


13 October 2020

Brussels Conference

3 conference tracks with inspiring talks, facilitated discussions, deep-dives and hands-on sessions.

€ 400 + VAT

Brussels Conference

Hosted by


26 October 2020

Amsterdam Conference

2 conference tracks with inspiring talks, immersive workshops and deep-dives.

€ 270 + VAT

Amsterdam Conference

Hosted by

Please note you will always receive an invoice immediately after registration and payment via Eventbrite.
Questions about registration and invoicing? Need an invoice before payment? Contact us.

Interested in IIBA® CCBA® or CBAP® recertification?

  • Earn 6 Continuing Development Units (CDUs) by participating in our Brussels workshops on 12 October.
  • Earn 6 Continuing Development Units (CDUs) by participating in our Brussels conference on 13 October.

BA & Beyond Brussels Sponsors

Van Haren offers you a free e-book!

BA & Beyond Amsterdam Sponsors

Founding Partners

Partner Conferences

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Event Location

12 - 13 October — Brussels

Crowne Plaza Brussels — Le Palace
Ginestestraat / Rue Gineste 3
1210 Brussels, Belgium
+32 2 203 62 00

Brussels is easy to reach by Eurostar from UK and by Thalys from The Netherlands, France and Germany. Select the Brussels-South (Brussel-Zuid / Bruxelles-Midi) train station as your destination.

Crowne Plaza Brussels is easy to reach by public transport, as it is located next to the Brussels-North (Brussel-Noord / Bruxelles-Nord) train station and the Rogier subway and bus station.

Parking is available at the Karel Rogierplein / Place Charles Rogier.

In addition to the conference venue itself, there are many hotels nearby.

Please find here some additional info on the conference venue, its reachability and its environment.

26 October — Amsterdam

Aristo Meeting Center Amsterdam
Teleportboulevard 100
1043 EJ Amsterdam, The Netherlands
+31 88 230 1020

Amsterdam is easy to reach by Thalys from Belgium, France and Germany. Select Schiphol/Amsterdam Airport as your destination.

Aristo Meeting Center Amsterdam is easy to reach by public transport, as it is located next to the Amsterdam Sloterdijk train station.

Parking is available at the meeting center or at P+R Sloterdijk behind the Sloterdijk train station.

There are many hotels near the conference venue. One tip:

  • XO Hotels offers a 10% discount when booking directly on their site.