Leading from the Middle:
Influencing & Delivery in Tricky Projects

As we are preparing next year's BA & Beyond conference, we are happy to announce this free evening seminar with our 2018 keynote speaker Adrian Reed, kindly hosted by Namahn and sponsored by The Business Analysts.

There are many techniques that we can draw on to analyze, specify and design new innovative business solutions. Yet too often change fails. It is oh-so-easy to deliver everything we were asked to deliver, only to find out that the situation was far more complex than we thought. In many cases the people aspects of change are the hardest, and we draw intuitively on our ‘softer’ interpersonal skills. We “lead from the middle” and influence without authority. In some cases it may be our interpersonal skills that help enable us to turn a failing project into a resounding success.

In this presentation, we explore some practical techniques for working with stakeholders in tricky, political, and conflict-laden situations.

The presentation will be followed by an interactive panel discussion with our host and sponsors on the dos and don'ts of influencing as a BA.

You will walk away with tips and techniques that you can use immediately on your next tricky project!

And we will be announcing our plans for the BA & Beyond 2019 conference as well …

Why attend?

  • Learn practical techniques for stakeholder analysis and engagement
  • Find out techniques for considering different stakeholders’ perspectives
  • Get tips for facilitating in situations where stakeholders simply don’t agree
  • Discuss how to survive—and even thrive—in highly political cultures!


  • 18:30 — welcome and networking with drinks and food
  • 19:30 — presentation by Adrian Reed
  • 20:15 — panel discussion: (how) to influence or not to influence
  • 20:45 — BA & Beyond 19 announcement
  • 20:50 — networking drink
Speaker info

Register for this free event

Register here

22 October





Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides Business Analysis consultancy and training solutions to a range of clients in varying industries.

Adrian is a Past President of the UK chapter of the IIBA and he speaks internationally on topics relating to Business Analysis and business change. Adrian is author of the 2016 book, "Be a Great Problem Solver Now!", and the 2018 book "Business Analyst" due to be released later this year. You can read Adrian’s blog at www.adrianreed.co.uk.

On 23 and 24 October, Adrian will be presenting two full-day workshops at IT Works on Pre-Project Problem Analysis and Systems Thinking.

Founding Partners

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As a conference sponsor, you'll get

  • free tickets to the entire event
  • a booth at our exhibits hall
  • a 15 minute lunch presentation slot
  • your logo in all of our online and offline communications and conference material

Contact us for more info or other sponsoring options.

About BA & Beyond

There's a lot of business going on in and close to the center of Europe. And there's a lot of business analysis and architecture going on there too. With the BA & Beyond conference, we want to create a forum for sharing inspiration, knowledge and experience across the BA community in the heart of Europe.

As we all are growing our BA profession, its core competences like process analysis, requirements management, strategy analysis and solution design and evaluation are maturing. But we are also connecting with new domains, like service or customer experience design, and broadening our horizon towards roles like product owner and product manager.

BA & Beyond aims to be the catalyst for bringing this BA expertise together and moving our profession forward.

What will you get ?

  • Get inspired by thought leaders
  • Learn from your peers
  • Enjoy a great networking opportunity
  • Get to know about the latest BA tools

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Event Location

Grensstraat/Rue de la limite 21
1210 Brussels

How to reach Namahn