About BA & Beyond

There's a lot of business going on near the heart of Europe. And there's a lot of business analysis and architecture going on here too. With the BA & Beyond conference, we create a forum for sharing inspiration, knowledge and experience across the BA community in the heart of Europe.

As we all are growing our BA profession, its core competences like process analysis, requirements management, strategy analysis and solution design and evaluation are maturing. But we are also connecting with new domains, like service or customer experience design, and broadening our horizon towards roles like product owner and product manager.

BA & Beyond aims to be the catalyst for bringing this variety of BA expertise together and moving our profession forward.

Good format: to the point, well timed.
A lot of information in a short time.
Sander Van Cappellen, Business Consultant at Ordina
Great conference, very rich agenda. It was extremely hard to choose between parallel sessions! I'm really glad I was able to take the opportunity and to travel to Belgium.
Piotr Sosinski, Senior IT Business Analyst at British Council
Awesome and valuable conference, with valuable and varied content.
Adrian Reed, Principal Consultant at Blackmetric
Great insights and take aways. Interesting to see different viewpoints.
Laurenz Kuijpers, Program Manager Digital Workspaces at Cegeka

Why attend ?

  • Get inspired by thought leaders
  • Learn from your peers
  • Enjoy a great networking opportunity
  • Discover how to build your BA skills and community
  • Participate in our interactive conference format
Photo of speaker and audience during a conference session.

First Programme Announcements

Brussels 25 March
Half-Day Workshop

Lori Silverman

Facts Tell, Stories Sell

Brussels 25 March
Half-Day Workshop

Alec Sharp

Getting to the Essence

Brussels 25 March

Lori Silverman

We’re Drowning in Data! BAs to the Rescue

24 - 26
March 2020





Calendar on date 24 March

Conference Day 1

2 conference tracks with inspiring talks, immersive workshops and deep-dives.

Super Early Bird: € 200 + VAT
Early Bird: € 235 + VAT
Regular: € 270 + VAT

Super Early Bird tickets available until Friday 29 November

Conference Day 1

Hosted by


Calendar on date 25 March

Mid-Conference Workshops

2 half day workshops offering a unique, one time opportunity to learn from international speakers Lori Silverman and Alec Sharp.

Early Bird: € 600 + VAT
Regular: € 675 + VAT

Early Bird tickets available until Friday 31 January

Mid-Conf Workshops

Hosted by


Calendar on date 26 March

Conference Day 2

3 conference tracks with inspiring talks, facilitated discussions, deep-dives and hands-on sessions.

Super Early Bird: € 300 + VAT
Early Bird: € 350 + VAT
Regular: € 400 + VAT

Super Early Bird tickets available until Friday 29 November

Conference Day 2

Hosted by

Interested in IIBA® CCBA® or CBAP® recertification?

  • Earn 6 Continuous Development Units (CDUs) by participating in our mid-conference workshops on 25 March.
  • Earn 6 Continuous Development Units (CDUs) by participating in our Brussels conference on 26 March.

Call for Speakers

At the BA & Beyond Conference, we combine inspiration from thought leaders in the BA field with genuine stories from practitioners like you. We're looking for stories and cases that can help others move their BA skills forward. Potential topics are:

  • Rock solid BA tools & techniques that stand the test of time
  • Ensuring architects, business analysts, functional analysts and developers solve the same business problem
  • BA and strategy
  • BA and Agile: Friends or foes? How do you perform BA work in an agile context?
  • The Role of the BA in digital transformation, design thinking, innovation, data science, machine learning, …
  • How to match new approaches and technologies with legacy processes and systems
  • Closing the loop with customers: customer research & BA, co-creation, citizen development, …
  • Soft skills, facilitation, and supporting team collaboration: a key to BA success?
  • Building BA communities of practice
  • Genuine stories of struggles and successes in organisational change

Sessions can be 25 or 45 minutes.

Do you have a topic in mind but are unsure about presenting? Submit your topic without any obligation and we'll get back to you to discuss your idea, or check our speaker guidelines.

All speakers get free access both conference days. When presenting with two speakers, the second speaker will receive a 50% reduction to the conference fee. In case you have already registered for the conference when we confirm your speaking proposal, you can always transfer your tickets or receive a refund.

Submit Your Proposal until Friday 29 November

Submit your proposal

BA & Beyond Brussels Sponsors

BA & Beyond Amsterdam Sponsors

Founding Partners

Partner Conferences

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Event Location

24 March — Amsterdam

Aristo Meeting Center Amsterdam
Teleportboulevard 100
1043 EJ Amsterdam, The Netherlands
+31 88 230 1020

Amsterdam is easy to reach by Thalys from Belgium, France and Germany. Select Schiphol/Amsterdam Airport as your destination.

Aristo Meeting Center Amsterdam is easy to reach by public transport, as it is located next to the Amsterdam Sloterdijk train station.

Parking is available at the meeting center or at P+R Sloterdijk behind the Sloterdijk train station.

25 - 26 March — Brussels

Crowne Plaza Brussels — Le Palace
Ginestestraat / Rue Gineste 3
1210 Brussels, Belgium
+32 2 203 62 00

Brussels is easy to reach by Eurostar from UK and by Thalys from The Netherlands, France and Germany. Select the Brussels-South (Brussel-Zuid / Bruxelles-Midi) train station as your destination.

Crowne Plaza Brussels is easy to reach by public transport, as it is located next to the Brussels-North (Brussel-Noord / Bruxelles-Nord) train station and the Rogier subway and bus station.

Parking is available at the Karel Rogierplein / Place Charles Rogier.

In addition to the conference venue itself, there are many hotels nearby.

Please find here some additional info on the conference venue, its reachability and its environment.