Why attend BA & Beyond?

Connect Expertise

BA & Beyond is a conference connecting core BA competences like process analysis and requirements management with new domains like customer experience design and product ownership, and bridging analysis with strategy, architecture, agile, and so on.

Interact with Peers

We create a setting that triggers you to share experiences and learn from your peers.

Turn Insights into Actions

The different track formats enable you to turn your insights into concrete actions.

Be Part of a Growing Event

  • 2018: 1 day, 1 location, 120 attendees
  • 2019: 3 days, 2 locations, 280 attendees
  • 2020: 3 days, 2 locations, 350+ attendees.

Will you be part of it?

Photo of speaker and audience during a conference session.
Good format: to the point, well timed.
A lot of information in a short time.
Sander Van Cappellen, Business Consultant at Ordina
Great conference, very rich agenda. It was extremely hard to choose between parallel sessions! I'm really glad I was able to take the opportunity and to travel to Belgium.
Piotr Sosinski, Senior IT Business Analyst at British Council
Awesome and valuable conference, with valuable and varied content.
Adrian Reed, Principal Consultant at Blackmetric
Great insights and take aways. Interesting to see different viewpoints.
Laurenz Kuijpers, Program Manager Digital Workspaces at Cegeka

First Programme Announcements

Amsterdam 24 March

Karen Peirens
Frederik Vannieuwenhuyse

Immersion Workshops

Karen Peirens and Frederik Vannieuwenhuyse

Brussels 25 March
Half-Day Workshop

Lori Silverman

Facts Tell, Stories Sell

Brussels 25 March
Half-Day Workshop

Alec Sharp

Getting to the Essence

Brussels 25 March
Full-Day Workshop

Karen Peirens

Discover your facilitation skills

Brussels 25 March
Keynote

Lori Silverman

We’re Drowning in Data! BAs to the Rescue

Get a sneak preview of our programme, as the workshops and hands-on sessions are already known.

Conference Programme

3 Days, 3 Different Programmes

Amsterdam

Calendar on date 24 March

Conference Day 1

2 conference tracks with inspiring talks, immersive workshops and deep-dives.

Early Bird: € 235 + VAT
Regular: € 270 + VAT

Early Bird tickets available until Friday 31 January

Conference Day 1
Registration

Hosted by

Brussels

Calendar on date 25 March

Mid-Conference Workshops

Choose between 2 unique half day workshops with international speakers Lori Silverman and Alec Sharp or a full day facilitation training.

Early Bird: € 600 + VAT
Regular: € 675 + VAT

Early Bird tickets available until Friday 31 January

Mid-Conf Workshops
Registration

Hosted by

Brussels

Calendar on date 26 March

Conference Day 2

3 conference tracks with inspiring talks, facilitated discussions, deep-dives and hands-on sessions.

Early Bird: € 350 + VAT
Regular: € 400 + VAT

Early Bird tickets available until Friday 31 January

Conference Day 2
Registration

Hosted by

All attendees receive a free Operating Model Canvas e-book offered by Van Haren Publishing!

Interested in IIBA® CCBA® or CBAP® recertification?

  • Earn 6 Continuous Development Units (CDUs) by participating in our mid-conference workshops on 25 March.
  • Earn 6 Continuous Development Units (CDUs) by participating in our Brussels conference on 26 March.

BA & Beyond Brussels Sponsors

Van Haren offers you a free e-book!

BA & Beyond Amsterdam Sponsors

Founding Partners

Partner Conferences

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Event Location

24 March — Amsterdam

Aristo Meeting Center Amsterdam
Teleportboulevard 100
1043 EJ Amsterdam, The Netherlands
+31 88 230 1020

Amsterdam is easy to reach by Thalys from Belgium, France and Germany. Select Schiphol/Amsterdam Airport as your destination.

Aristo Meeting Center Amsterdam is easy to reach by public transport, as it is located next to the Amsterdam Sloterdijk train station.

Parking is available at the meeting center or at P+R Sloterdijk behind the Sloterdijk train station.

25 - 26 March — Brussels

Crowne Plaza Brussels — Le Palace
Ginestestraat / Rue Gineste 3
1210 Brussels, Belgium
+32 2 203 62 00

Brussels is easy to reach by Eurostar from UK and by Thalys from The Netherlands, France and Germany. Select the Brussels-South (Brussel-Zuid / Bruxelles-Midi) train station as your destination.

Crowne Plaza Brussels is easy to reach by public transport, as it is located next to the Brussels-North (Brussel-Noord / Bruxelles-Nord) train station and the Rogier subway and bus station.

Parking is available at the Karel Rogierplein / Place Charles Rogier.

In addition to the conference venue itself, there are many hotels nearby.

Please find here some additional info on the conference venue, its reachability and its environment.