About BA & Beyond

There's a lot of business going on in and close to the center of Europe. And there's a lot of business analysis and architecture going on there too. With the BA & Beyond conference, we want to create a forum for sharing inspiration, knowledge and experience across the BA community in the heart of Europe.

As we all are growing our BA profession, its core competences like process analysis, requirements management, strategy analysis and solution design and evaluation are maturing. But we are also connecting with new domains, like service or customer experience design, and broadening our horizon towards roles like product owner and product manager.

BA & Beyond aims to be the catalyst for bringing this BA expertise together and moving our profession forward.

What will you get ?

  • Get inspired by thought leaders
  • Learn from your peers
  • Enjoy a great networking opportunity
  • Get to know about the latest BA tools

24 May





  • BA and Beyond 18 programme
08:00 registration; coffee & light breakfast; sponsor exhibits
meeting lounge
09:00 welcome & intro; one minute pitches
Stefan Bossuwé (IIBA Brussels Chapter) & Martin Bloemendal (IIBA Dutch Chapter)
Filip Hendrickx (altershape)
room D
  room change  
  room C (Churchilldok)   room D (Deurganckdok)  
  a new perspective on proven approaches   strategic BA  
09:35 Introducing the Holistic Business Analyst Stefan Bossuwé   Helping organizations make better decisions by putting why (back) into the BA’s perspectives Robin Smets 09:35
  room change  
10:20 Old School System Dynamics in a Data Science First World Wim Debreuck   Lean Strategy Execution: the BA's Cup of Tea? Filip Hendrickx 10:20
11:00 coffee break; sponsor exhibits
meeting lounge
  agile & BA   hot topics  
11:30 Going Agile: Euroclear Case Study Peter Maeseele & Meritxell Chavigné Jorba   GDPR for Business Analysts: Privacy by design starts with YOU! Nicolas Delcroix 11:30
  room change  
12:15 Are you a Professional BA in the Agile Age? Nader K. Rad   Digitizing the mortgage process at AXA Bank - The BA as a conciliator Ruben Vuylsteke & Matthias Barrie 12:15
12:55 lunch break; sponsor exhibits
meeting lounge
13:40 poster presentations   sponsor presentations 13:40
13:40 Namahn
14:10 The Business Analysts
  room change  
  customer thinking   facilitation skills  
14:45 Service design, lean and agile for designing and delivering digital products and services Svetlana Tarnagurskaja   The art of saying no Frauke Neels & Michel Van Montfort 14:45
  room change  

User experience interviews - How qualitative user feedback improves your business Peter Gevaerts
Choose from 2 mini-workshops
EventStorming: A Collaborative Learning Tool Yves Lorphelin & Ine Boonen
16:10 coffee break; sponsor exhibits
meeting lounge
16:40 keynote
And then the Magic Happens: What BAs can Learn from the World of Magic
Adrian Reed
room D
17:40 conference close
Patrick Van Renterghem (IT Works) & Filip Hendrickx (altershape)
room D
17:45 networking drink
meeting lounge

All sessions will be presented in English.
Subscribe to our mailing list to receive updates.

Please note that the conference programme is subject to change.
Changes to the programme do not entitle you to a refund of your registration fee.


BA & Beyond

Expect a wide range of topics

At our first BA & Beyond Conference, we will bring you inspiration from thought leaders and lots of genuine stories from practitioners like yourself. A variety of topics is on our programme:

  • Proven approaches that stand the test of time
  • How to become a more impactful BA and help shape and realise your organisation's strategy
  • BA & Agile: How do you perform BA work in an agile context? How do you move towards a more agile way of working?
  • Bringing in the customer and user with service design and interviews
  • Facilitation skills

Sessions will be a combination of a 20 minute talk and a 15 minute facilitated discussion.
We will also run a poster session throughout the entire day.


Adrian Reed

Principal Consultant & Director

Blackmetric Business Solutions

Stefan Bossuwé

BA Coach, Trainer & Consultant; CBAP®

IIBA Brussels Chapter President

Filip Hendrickx

Business Architect meets Innovator


Wim Debreuck


Debreuck Neirynck

Peter Maeseele

Business Analysis Process Guardian


Meritxell Chavigné Jorba

Manager - Business Analyst - CBAP®


Robin Smets

Competence Centre Leader
Senior Business Consultant

Contraste Europe

Nader K. Rad

Project Management Author, Speaker, and Adviser

Management Plaza

Svetlana Tarnagurskaja

Analysis Capability Lead
Head of Practice


Nicolas Delcroix

Business Enabler and GDPR expert

4 Peace of Mind

Ruben Vuylsteke

Senior Digital Business Consultant


Matthias Barrie

Head of Digital

AXA Bank

Wouter Nieuwenburg

Business Analyst

Accedis BV

Gert Vonck

Chief Dreamer


Rowin Heymans

Business Analyst / Project Manager

ACA IT-Solutions

Frauke Neels

Product Manager

Wolters Kluwer

Michel Van Montfort

Product Manager

SD Worx

Peter Gevaerts

UX Expert

ACA IT-Solutions

Koen De Keersmaecker

Enterprise Lean Agile Coach

Founder of Bizzuals

Yves Lorphelin

Problem Solver


Ine Boonen



Register for BA & Beyond 2018

  • Super early bird: € 175 — Ends 15 March
  • Early bird: € 200 — Ends 15 April
  • Normal tickets: € 225

Register here

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Founding Partners

Event Location

Crowne Plaza
Gerard le Grellelaan 10
2020 Antwerp
+32 (0)3 259 75 00

The Crowne Plaza hotel is easily accessible by bus.

If you come by car, you can try to park for free in the streets surrounding the hotel.

If not, you can use the hotel parking, but this is only free for our speakers and sponsors.