Why attend BA & Beyond?

Connect Expertise

BA & Beyond is a conference connecting core BA competences like process analysis and requirements management with new domains like customer experience design and product ownership, and bridging analysis with strategy, architecture, agile, and so on.

Interact with Peers

We create a setting that triggers you to share experiences and learn from your peers.

Turn Insights into Actions

The different track formats enable you to turn your insights into concrete actions.

Be Part of a Growing Event

  • 2018: 1 day, 1 location, 120 attendees
  • 2019: 3 days, 2 locations, 280 attendees
  • 2020: 3 days, 2 locations, 350+ attendees.

Will you be part of it?

Photo of speaker and audience during a conference session.
Good format: to the point, well timed.
A lot of information in a short time.
Sander Van Cappellen, Business Consultant at Ordina
Great conference, very rich agenda. It was extremely hard to choose between parallel sessions! I'm really glad I was able to take the opportunity and to travel to Belgium.
Piotr Sosinski, Senior IT Business Analyst at British Council
Awesome and valuable conference, with valuable and varied content.
Adrian Reed, Principal Consultant at Blackmetric
Great insights and take aways. Interesting to see different viewpoints.
Laurenz Kuijpers, Program Manager Digital Workspaces at Cegeka

3 Days, 3 Different Programmes

All attendees receive a free Operating Model Canvas e-book offered by Van Haren Publishing!

6-pack: Come with 6 colleagues and get a discount!

  • Amsterdam conference: € 235 instead of € 270
  • Brussels conference: € 333 instead of € 400


12 October 2020

Brussels Workshops

hands-on workshops by international speakers Lori Silverman and Alec Sharp

facilitation training by Karen Peirens

€ 675 + VAT

Brussels Workshops

Hosted by


13 October 2020

Brussels Conference

3 conference tracks with inspiring talks, facilitated discussions, deep-dives and hands-on sessions.

€ 400 + VAT

Brussels Conference

Hosted by


26 October 2020

Amsterdam Conference

2 conference tracks with inspiring talks, immersive workshops and deep-dives.

€ 270 + VAT

Amsterdam Conference

Hosted by

Please note you will always receive an invoice immediately after registration and payment via Eventbrite.
Questions about registration and invoicing? Need an invoice before payment? Contact us.
Info for ticket holders regarding the reschedule of BA & Beyond

Interested in IIBA® CCBA® or CBAP® recertification?

  • Earn 6 Continuing Development Units (CDUs) by participating in our Brussels workshops on 12 October.
  • Earn 6 Continuing Development Units (CDUs) by participating in our Brussels conference on 13 October.

BA & Beyond Brussels Sponsors

Van Haren offers you a free e-book!

BA & Beyond Amsterdam Sponsors

Founding Partners

Partner Conferences

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Event Location

12 - 13 October — Brussels

Crowne Plaza Brussels — Le Palace
Ginestestraat / Rue Gineste 3
1210 Brussels, Belgium
+32 2 203 62 00

Brussels is easy to reach by Eurostar from UK and by Thalys from The Netherlands, France and Germany. Select the Brussels-South (Brussel-Zuid / Bruxelles-Midi) train station as your destination.

Crowne Plaza Brussels is easy to reach by public transport, as it is located next to the Brussels-North (Brussel-Noord / Bruxelles-Nord) train station and the Rogier subway and bus station.

Parking is available at the Karel Rogierplein / Place Charles Rogier.

In addition to the conference venue itself, there are many hotels nearby.

Please find here some additional info on the conference venue, its reachability and its environment.

26 October — Amsterdam

Aristo Meeting Center Amsterdam
Teleportboulevard 100
1043 EJ Amsterdam, The Netherlands
+31 88 230 1020

Amsterdam is easy to reach by Thalys from Belgium, France and Germany. Select Schiphol/Amsterdam Airport as your destination.

Aristo Meeting Center Amsterdam is easy to reach by public transport, as it is located next to the Amsterdam Sloterdijk train station.

Parking is available at the meeting center or at P+R Sloterdijk behind the Sloterdijk train station.

There are many hotels near the conference venue. One tip:

  • XO Hotels offers a 10% discount when booking directly on their site.