About BA & Beyond

There's a lot of business going on in and close to the center of Europe. And there's a lot of business analysis and architecture going on here too. With the BA & Beyond conference, we create a forum for sharing inspiration, knowledge and experience across the BA community in the heart of Europe.

As we all are growing our BA profession, its core competences like process analysis, requirements management, strategy analysis and solution design and evaluation are maturing. But we are also connecting with new domains, like service or customer experience design, and broadening our horizon towards roles like product owner and product manager.

BA & Beyond aims to be the catalyst for bringing this variety of BA expertise together and moving our profession forward.

Good format: to the point, well timed.
A lot of information in a short time.
Sander Van Cappellen, Business Consultant at Ordina
Great conference, very rich agenda. It was extremely hard to choose between parallel sessions! I'm really glad I was able to take the opportunity and to travel to Belgium.
Piotr Sosinski, Senior IT Business Analyst at British Council
Awesome and valuable conference, with valuable and varied content.
Adrian Reed, Principal Consultant at Blackmetric
Great insights and take aways. Interesting to see different viewpoints.
Laurenz Kuijpers, Program Manager Digital Workspaces at Cegeka

Why attend ?

  • Get inspired by thought leaders
  • Learn from your peers
  • Enjoy a great networking opportunity
  • Discover how to build your BA skills and community
  • Get to know about the latest BA tools
Photo of speaker and audience during a conference session.

27 - 28
March 2019




BA & Beyond 2019 Conference Programme

Calendar on date 27 March

Pre-Conference Workshops

Half Day Morning Workshop

9:30 — 13:00

Mindful Product Ownership
Applying mindfulness to innovate
by Kathy Berkidge

Half Day Afternoon Workshop

14:00 — 17:30

User Story Workshop
by Lynda Girvan

Join us for this unique, one time opportunity to learn from international speakers Kathy Berkidge and Lynda Girvan.

Venue: Brussels — To be announced (Close to public transport)

Calendar on date 28 March

Conference Day

Presentation Track

18 presentation sessions to be announced.

90 mins Hands-on Sessions

Decision and Process Modeling: Which Comes First ?
by Jan Vanthienen.

The Innovation Game
by Michael Van Damme and Geert De Wael.

Thought Sketching for Business Analysts and Beyond
by Koen De Keersmaecker.

Closing Keynote

The Agile Business Analyst
by Lynda Girvan

Venue: Brussels — Crowne Plaza Le Palace

Interested in IIBA® CCBA® or CBAP® recertification?

  • Earn 6 Continuous Development Units (CDUs) by participating in our pre-conference workshops.
  • Earn 6.5 Continuous Development Units (CDUs) by participating in our conference.

Keynote: The Agile Business Analyst

More and more organisations are adopting agile techniques and approaches. Agile adoption brings about changes to processes, approaches and roles, and some BAs can be left wondering where they fit into this new world. Lynda Girvan will discuss what it means to be an Agile BA and how as an Agile BA you can bring value to your organisation through having the right mindset and a comprehensive toolkit.

In her talk, Lynda will discuss:

  • What is an Agile BA?
  • Lean, system and service thinking
  • Shortening the loop from requirement to delivery
  • How Agile BAs add value and contribute to development teams
Image of how analysis, development and operations interact in an agile approach

Who is Lynda Girvan ?

Lynda Girvan has over 25 years of experience in business and systems development as a consultant, professional trainer and practitioner in both the public and private sector. She has extensive experience of adding value to organisations at a variety of levels including coaching agile development teams or helping board level change projects.

Lynda’s particular strength is applying business analysis and agile techniques together to help organisations overcome challenging business problems. Lynda is the co-author of the book ‘Agile and Business Analysis’ which was published by the BCS, Chartered Institute for IT in Februari 2017. Lynda currently works for CMC Partnership (UK) Ltd where she is Head of Profession for Business Analysis as well as their Lead Agile BA. Lynda has delivered numerous presentations and keynotes to European and international audiences covering subjects on business analysis, agile and business change.

What can you expect ?

At the BA & Beyond Conference, we combine inspiration from thought leaders in the BA field with genuine stories from practitioners like you. We're looking for stories and cases that can help others move their BA skills forward. Potential topics are:

  • Rock solid BA Tools & Techniques that stand the test of time
  • Ensuring architects, business analysts, functional analysts and developers solve the same business problem
  • BA & Agile: Friends or foes? How do you perform BA work in an agile context?
  • The Role of the BA in Digital Transformation, Design Thinking, Innovation, Data Science, Machine Learning, Citizen Development, …
  • Soft skills and facilitation skills: a key to BA success?
  • Building BA communities of practice

Expect interactive sessions where you will learn from both the speakers and your peers in the audience.

Register for BA & Beyond 2019

Grab your € 50 to € 100 early bird discount now!

Please note that for practical reasons, you need to register for each day separately.

Calendar on date 27 March

Pre-Conference Workshops

Early bird: € 550
Regular: € 600

20 Early bird tickets available until 1 February

Pre-Conf Workshops Registration

Calendar on date 28 March

Conference Day

Early bird: € 250
Regular: € 300

50 Early bird tickets available until 1 February

Conference Registration

Event Sponsors

Interested in sponsoring this annual event? Get in touch

Founding Partners

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Event Location

Crowne Plaza Brussels — Le Palace
Ginestestraat / Rue Gineste 3
1210 Brussels
+32 (0)2 203 62 00

Crowne Plaza Brussels is very easy to reach by public transport, as it is located next to the Brussels North (Brussel-Noord / Bruxelles-Nord) train station and the Rogier subway and bus station.