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Role of BA

The BA: Survivor or Shapeshifter?

Are we thriving amid relentless trials… or becoming a continuously endangered species?

Agile, Product, AI — As new forces rise and old ones reshape the land, are BAs the steady keepers of sanity and reason while (r)evolutions unfold around us? Do we adapt, shift form, and find new purpose as the world changes? Or are we caught in an ongoing identity quest, forever proving our worth, yet rarely earning lasting trust or relevance?

Tune in to this lively debate where two perspectives on the evolution of business analysis cast light, and perhaps a little shadow, on the BA & Beyond speaking proposals from 2018 to 2026…

BA: Thriving or Surviving?

Join the conversation on LinkedIn.

BA: Thriving or Surviving?
Is our profession thriving or endangered?