How strategic Business Analysis can close the strategy-execution gap
Filip Hendrickx / Full-day workshop
3 March 2026 / 9:00 – 17:00
About this workshop
Plenty of organisations struggle with turning their strategies into tangible results, and many leaders consider poor strategy-execution a primary reason for failure. Indeed, without successful execution even the best strategy is pointless. Strategy = execution.
Where should strategic transformation become reality? In change initiatives. With business analysis perfectly positioned to connect the dots from theory to practice, from idea to solution.
Enter the strategic BA, who ignites organisational change through finding answers to key questions:
- How do we formulate actionable goals that guide execution and change without restricting creativity?
- How do we deal with stakeholders who know the solution before having investigated the problem?
- What is the importance of deep listening, and how do we do it?
- Why should we consider solution options, digital or other, and how do we facilitate their discovery?
- Should we still be doing projects? Is there a better alternative?
- What are the strategic BA’s new roles in a world where strategy = execution?
Learnings
- Leverage BA skills and mindset to support strategic decision-making
- Understand how to constructively challenge stakeholders’ input
- Rethink the concept of projects and business cases
Key tools & techniques
- Benefits mapping; benefits realisation management
- Goal setting; metrics
- Five whys; root cause analysis
- Requirements elicitation techniques; strategic user stories
- Implementation and validation plan creation; assumption identification & prioritisation
Who is this for?
Everyone who wants to move from simply implementing solutions to realising the strategy of your organisation. This can be anyone involved in innovation and transformation projects.
- Business analysts & architects
- Project-, programme- and portfolio managers
- Process owners & customer journey managers
- Product managers & owners
- Change & innovation managers
Special features
- We’ll be showing and applying GenAI techniques as additional guidance and input for the exercises.
Feedback
Very clear, concise ways of improving the strategy-execution gap with fun activities to break it up. A very engaging speaker who clearly knew what he was talking about.
BA Conference Europe participant
Filip Hendrickx
Filip inspires BA professionals as a global speaker, author, trainer, coach, conference organiser, IIBA® Board of Directors member, and Visiting Professor.
Through his current activities and his past IIBA Brussels Chapter Presidency, Filip is a driving force in fostering the BA profession and global community. Filip’s dedication was recognised with the 2022 and 2024 IIBA EMEA Region Volunteer of the Year Award.
Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and Cycles, a book, method and toolkit enabling faster innovation.